#603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald

#603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald

Author: Armand Farrokh & Nick Cegelski August 27, 2026 Duration: 41:33
Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assistants, map the real power base, and neutralize blockers before they kill your deal. 🎙️ ACTIONABLE TAKEAWAYS: 🪑 Build the three-legged stool: Get every critical stakeholder group to “green” instead of treating enterprise deals like a linear sales process. 🤝 Sell the executive meeting: Broker peer-to-peer introductions between executives instead of asking the C-suite to meet with another salesperson. 🗺️ Map the real power base: Whiteboard the org with your champion to uncover who matters, who has influence, and who you still need to win over. 🚧 Neutralize blockers fast: Find out why they’re blocking, how much influence they have, and either win them over or build enough support around them to overpower their veto. You're one step closer to President's Club! 📝 The Ultimate Multi-Threading and Selling to the C-Suite Report  🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today

Armand Farrokh and Nick Cegelski host 30 Minutes to President's Club | No-Nonsense Sales, a business podcast built on a simple, direct promise. It bypasses theoretical discussions and motivational fluff to deliver concrete, usable strategies from the very best in the field. Each episode is a focused half-hour conversation with top-tier performers from organizations like Salesforce, LinkedIn, Gong, and Keller Williams, dissecting the exact tactics that propelled them into the highest echelons of sales. You won't find generic advice here; instead, you'll get a step-by-step breakdown of what works right now, from crafting unbeatable outreach to navigating complex negotiations and closing consistently. The entire premise of this podcast is efficiency-condensing years of elite experience into actionable insights you can apply immediately to move the needle in your own pipeline. It’s for salespeople who are tired of stories and ready for the playbook, offering a clear, no-nonsense path to hitting your targets and earning that recognition. Tune in for a direct line to the methods used by the top one percent, all structured to fit into your commute or a break between calls.
Author: Language: English Episodes: 50

30 Minutes to President's Club | No-Nonsense Sales
Podcast Episodes
#583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame [not-audio_url] [/not-audio_url]

Duration: 26:09
🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 THE 7 DEADLY NEGOTIATION SINS: ⏳ Hiding the price. Delaying the price discussion kills trust. Set clear expectations early 🏎️ Discounts speed things up. They actuall…
#582 - The Secret To Make Prospects Negotiate Against Themselves [not-audio_url] [/not-audio_url]

Duration: 33:33
We've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount. In this episode, Todd Caponi breaks d…
#581 - The Negotiation Playbook | 30MPC Hall of Fame [not-audio_url] [/not-audio_url]

Duration: 25:18
🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 Actionable Takeaways: 🤐 Context, price, shut up. Explain the mechanics, drop the number, and let them fill the silence. 👑 Lock down power. Don't talk number…
#580 - How To Become Dangerously Good At Negotiation [not-audio_url] [/not-audio_url]

Duration: 37:04
We've all watched a massive deal slip away because a buyer played games. Nick Cegelski interviews Armand Farrokh and drops his playbook to help you negotiate better terms. In this episode, Arman Farrokh breaks down his e…
#578 - Watch Me Cold Call For A Product I’ve Never Sold [not-audio_url] [/not-audio_url]

Duration: 18:59
Getting hung up on by any leader hurts, but it's the grind. Jason Bay flips the script and shows you how to bounce back and book meetings. In this episode you’ll learn: 🎯 How to force a 20% conversion rate and lock high-…
How to Win Deals Without Discounting Away Your Commission [not-audio_url] [/not-audio_url]

Duration: 16:54
Todd Caponi’s Four Levers Negotiating™ Course is now available for pre-order (early bird pricing until June 22): ⁠https://hubs.li/Q04jryL50 And to celebrate, we’re sharing four weeks of free content drops, new resources,…
#576 (Trailer) - I Ranked 5 Cold Emails And Rewrote The Best One [not-audio_url] [/not-audio_url]

Duration: 1:28
Full episode here Most reps fire off bloated cold emails that bury the lead and pitch features instead of attacking real business problems. In this episode, Jason Bay breaks down: 👔 Shrunk intros and hyper-targeted probl…