S3E16: Kiing Lu - How to Sell Great Records

S3E16: Kiing Lu - How to Sell Great Records

Author: Joey Akan/OkayAfrica November 27, 2024 Duration: 1:01:43
In this powerhouse episode of Afrobeats Intelligence, Joey Akan sits down with Lucas Emeodi, better known as Kiing Lu—a cultural entrepreneur with a "militant mindset" forged through years of navigating Nigeria’s evolving music landscape. From his humble beginnings in Jos as a rapper and producer to becoming a pivotal A&R and founder of Speedplug Promotions, Kiing Lu shares the grit, resilience, and vision that have defined his career. They dive deep into his discovery of TG Omori, his transformative work with Universal Music, and the creation of his own label, Captive Music. Kiing Lu unpacks the philosophy behind the "Militant Camp," a thriving community-driven movement blending hip-hop, Drille, and Afrobeats, designed to push creatives to pursue their dreams relentlessly. With hard-earned lessons on industry relationships, brand building, and self-empowerment, this conversation is a masterclass for anyone striving to leave a mark on the music industry—and the culture at large.__Season 3, Episode 16. Afrobeats Intelligence.Subscribe to Afrobeats Intelligence Newsletter: https://t.co/brjUmSwWWa Listen to Afrobeats Intelligence Podcast: https://afrobeatsintelligence.podlink... SOCIALSInstagram: https://www.instagram.com/afrobeatsin...X: https://x.com/AfrobeatsIntelJoey's X: https://x.com/JoeyAkanJoey's Instagram: https://www.instagram.com/joeyakan/?h... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the rhythms and stories shaping a global movement with Afrobeats Intelligence. This isn't just a surface-level scan of the latest hits; it's a thoughtful exploration of the vast, interconnected world behind the music. Hosted by the acclaimed journalist Joey Akan, each episode pulls back the curtain on the creative and commercial forces at work across Lagos, Accra, Nairobi, Johannesburg, and beyond. You'll hear candid, revealing conversations with the artists, producers, executives, and cultural architects who are defining the sound of a continent. The podcast moves beyond the spotlight to examine the intricate ecosystem-the business deals, the cultural shifts, the personal journeys-that fuels this artistic explosion. It’s about understanding the humanity and the meticulous processes that converge to create something truly resonant. For anyone curious about the stories behind the streams, Afrobeats Intelligence offers a essential, nuanced perspective. Listen for Akan's expert guidance through interviews that feel more like insightful dialogues, unpacking not just how the music is made, but why it matters. This is where art meets analysis, providing a richer appreciation for the complexity and excellence of African music today.
Author: Language: English Episodes: 69

Afrobeats Intelligence
Podcast Episodes
#S2E1: BNXN — Bad Since Forever [not-audio_url] [/not-audio_url]

Duration: 1:59:01
BNXN (pronounced as Benson) and formerly known as Buju, is a Nigerian Afro-fusion singer and songwriter. A master of melodies, his latest EP, "Bad Since 97," is a bouyant exercise in self-mythology, introspection and cre…
#17: Omah Lay — Embrace Your Demons [not-audio_url] [/not-audio_url]

Duration: 2:00:22
Omah Lay is a Nigerian singer, songwriter, and record producer who consolidated his mainstream acceptance after his self-produced single, "Bad Influence," soundtracked the pandemic. After two collaborations with Justin B…
#16: Falz — Nigeria's Bahddest Creator [not-audio_url] [/not-audio_url]

Duration: 1:24:37
Falz is a Nigerian rapper, songwriter and actor who began his career while in secondary school, but has progressed to become accomplished in music, acting and comedy. He currently owns an independent record label, called…
#15: Jesse Jagz — Hip Hop's Rasta Emperor [not-audio_url] [/not-audio_url]

Duration: 2:26:43
Jesse Jagz is a Nigerian rapper, producer and songwriter. After joining Chocolate City in 2010, Jagz released his debut studio album, "Jag of All Tradez." in the same year. He left Chocolate City in 2013 and announced th…
#14: JAE5 — From London to Lagos [not-audio_url] [/not-audio_url]

Duration: 45:11
JAE5 is a British-Ghanaian record producer and mixing engineer from Plaistow, East London. He is a Grammy Award-winning producer and is signed to Black Butter Records. Jae5 is popularly credited with pioneering the fusio…
#13: Whitemoney — From Barbershop to Stardom [not-audio_url] [/not-audio_url]

Duration: 1:25:28
Whitemoney is a Nigerian singer, songwriter and reality TV star. He is the winner of Big Brother Naija season 6. Prior to his mainstream attention, Whitemoney was entrepreneurial, launching a string of businesses includi…
#12: Brymo — Nigeria's Maverick Scientist [not-audio_url] [/not-audio_url]

Duration: 1:44:18
Brymo is a Nigerian singer, songwriter, and author. With 12 studio albums, two live albums, EPs and a string of packed out shows, he’s regarded as one of Nigeria’s most talented musicians, and perhaps, his generation’s m…
#11: Godwin Tom — The Vice-Chancellor of Afrobeats [not-audio_url] [/not-audio_url]

Duration: 1:35:58
Godwin Tom is a master talent manager, entrepreneur, elite music business tutor and founder of the Music Business Academy for Africa. Over the years, he has successfully worked with a range of top-tier talents including…
#10: D'banj — Aging As A Legend [not-audio_url] [/not-audio_url]

Duration: 1:56:26
D'banj is a Nigerian singer, rapper, businessman and the founder of the defunct Mo' Hits Records with producer Don Jazzy. He has several music awards, including the awards for Best African Act at the MTV Europe Music Awa…
#9: Chidinma — Becoming God's Minister [not-audio_url] [/not-audio_url]

Duration: 54:46
​​Chidinma is a Nigerian gospel singer and songwriter. In 2010, she rose to stardom after winning the third season of Project Fame West Africa. She’s gone on to dominate pop music with a string of hits including ‘Emi ni…