S3E16: Kiing Lu - How to Sell Great Records

S3E16: Kiing Lu - How to Sell Great Records

Author: Joey Akan/OkayAfrica November 27, 2024 Duration: 1:01:43
In this powerhouse episode of Afrobeats Intelligence, Joey Akan sits down with Lucas Emeodi, better known as Kiing Lu—a cultural entrepreneur with a "militant mindset" forged through years of navigating Nigeria’s evolving music landscape. From his humble beginnings in Jos as a rapper and producer to becoming a pivotal A&R and founder of Speedplug Promotions, Kiing Lu shares the grit, resilience, and vision that have defined his career. They dive deep into his discovery of TG Omori, his transformative work with Universal Music, and the creation of his own label, Captive Music. Kiing Lu unpacks the philosophy behind the "Militant Camp," a thriving community-driven movement blending hip-hop, Drille, and Afrobeats, designed to push creatives to pursue their dreams relentlessly. With hard-earned lessons on industry relationships, brand building, and self-empowerment, this conversation is a masterclass for anyone striving to leave a mark on the music industry—and the culture at large.__Season 3, Episode 16. Afrobeats Intelligence.Subscribe to Afrobeats Intelligence Newsletter: https://t.co/brjUmSwWWa Listen to Afrobeats Intelligence Podcast: https://afrobeatsintelligence.podlink... SOCIALSInstagram: https://www.instagram.com/afrobeatsin...X: https://x.com/AfrobeatsIntelJoey's X: https://x.com/JoeyAkanJoey's Instagram: https://www.instagram.com/joeyakan/?h... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the rhythms and stories shaping a global movement with Afrobeats Intelligence. This isn't just a surface-level scan of the latest hits; it's a thoughtful exploration of the vast, interconnected world behind the music. Hosted by the acclaimed journalist Joey Akan, each episode pulls back the curtain on the creative and commercial forces at work across Lagos, Accra, Nairobi, Johannesburg, and beyond. You'll hear candid, revealing conversations with the artists, producers, executives, and cultural architects who are defining the sound of a continent. The podcast moves beyond the spotlight to examine the intricate ecosystem-the business deals, the cultural shifts, the personal journeys-that fuels this artistic explosion. It’s about understanding the humanity and the meticulous processes that converge to create something truly resonant. For anyone curious about the stories behind the streams, Afrobeats Intelligence offers a essential, nuanced perspective. Listen for Akan's expert guidance through interviews that feel more like insightful dialogues, unpacking not just how the music is made, but why it matters. This is where art meets analysis, providing a richer appreciation for the complexity and excellence of African music today.
Author: Language: English Episodes: 69

Afrobeats Intelligence
Podcast Episodes
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Duration: 1:03:15
T.G Omori is Nigeria's most in-form music video director. The elite creative pushes the most expressive and progressive aesthetics in Afrobeats. He hs the heart and pulse of Afrobeats in a chokehold, pushing the edgiest…
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Duration: 1:51:01
Nigerian comic, Basketmouth's successful return to music has surprised Africans, with two chart-topping albums (Yabasi and Horoscopes) crowding the scoreboard with his wins. A pop culture legend, Basketmouth has spent ye…
#1 - Asa [not-audio_url] [/not-audio_url]

Duration: 1:10:48
Asa is a superstar from Nigeria. Championed around the globe for her expansive approach to music, she’s Africa’s leading progressive artist, with a catalogue that runs through 5 albums, capturing the soul of her people.…