#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom

What's harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place?

Today's guest has done both—twice.

Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing.

 
About Sangeeta Prasad
Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief
marketing officer in 2020 and now leads a global team of 160 marketers in seven countries.
Leveraging Slalom's strong industry reputation as a consulting company that helps thousands of
clients, Sangeeta is building a friendly, engaging brand that reflects the success of the
company's 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its
business, which is experiencing record growth. To do this, she's transformed a company that
relied on traditional marketing into one that thrives on human-based marketing.

This is the second time she's joined a company as its first CMO – also at Russell Reynolds –
bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American
Express. She lives with a global mindset having started her career in Australia and worked and
lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style
and ability to build consensus across many cultures. Most of all, her leadership style and work
are anchored in Slalom's differentiated "fiercely human" approach to client and partner
relationships.

Sangeeta's sophisticated marketing expertise pivoted Slalom's volume-based tactics into
human-based marketing, which combines customer insights with a scalable, consistent
methodology to promote relationships. She helped prioritize full-journey marketing and what
specific clients care about, including an approach to surround Slalom's customers around the
world with personalized messaging.
 
Resources
Slalom:  https://www.slalom.com

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