The Ethics of Growth: Helping Therapists Navigate the Google Ads Minefield with John Sanders – Episode 440

The Ethics of Growth: Helping Therapists Navigate the Google Ads Minefield with John Sanders – Episode 440

Author: Triad April 7, 2026 Duration: 46:37
Stop relying on the dreaded service page. A generic list of specialties is not a marketing strategy; it is a deterrent. If you want a potential client to trust you with their deepest secrets, you must provide a page that actually speaks their language. In this episode, Peter Fenger sits down with John Sanders, the founder and CEO of RevKey. John leads a specialized digital advertising agency that helps mental health professionals grow their practices through ethical, data-driven Google Ads. Since launching RevKey as a solo operation in 2018, he has built a dedicated team of ten focused on delivering measurable results rather than marketing fluff. John is a trusted voice at leading industry conferences and podcasts, known for helping therapists navigate HIPAA sensitive environments and avoid the common traps of wasted ad spend. Today, we explore his unique approach to practice growth, covering everything from effective website strategies and essential metrics to the latest trends in the mental health space.   For more information about RevKey, please visit: https://www.revkey.com/podcasts Learn more about Google Ads for Therapists & Group Practices: https://www.revkey.com/google-ads-for-therapists See how clinets have worked with RevKey: https://www.revkey.com/google-ads-case-studies Connect with RevKey on social media: Connect on Instagram: http://instagram.com/revkeyads/ Connect on Linkedin: https://www.linkedin.com/company/revkey/ Connect on Facebook: https://www.facebook.com/revkeydigital

Hosted by the team at Triad, Behavioral Health Today moves beyond the clinic to explore how mental health intersects with everything from daily routines to broader societal shifts. Each conversation focuses on practical insights and evidence-based perspectives, making complex topics accessible without oversimplifying them. While the discussions are particularly valuable for professionals like psychologists, counselors, social workers, and marriage family therapists, they resonate with anyone curious about the science of human behavior. You’ll hear nuanced takes on current events, wellness trends, and social dynamics, all through a behavioral health lens. This isn’t just a theoretical exercise; the podcast consistently connects ideas to real-world application, offering listeners a deeper understanding of the forces that shape our minds and communities. Tune in for a thoughtful, grounded approach to the conversations that matter most in our field. The Behavioral Health Today podcast is a reliable source for those looking to stay informed and reflective in an ever-changing world.
Author: Language: English Episodes: 100

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