Figma's AI Prototyping Tool is Here and...It's a MUST TRY | David Kossnick

Figma's AI Prototyping Tool is Here and...It's a MUST TRY | David Kossnick

Author: Peter Yang May 11, 2025 Duration: 43:07

David is the Head of AI Product at Figma and gave me an exclusive demo of Figma Make, Figma’s new AI prototyping tool. We had a great chat about how Make stands out from other tools and how it works under the hood, including a deep dive on evals.

This episode is brought to you by Merge — Merge gives SaaS companies like Ramp and Drata a single API to launch over 200 product integrations fast. Book a meeting via https://www.merge.dev/peteryang and get a $50 Amazon gift card when you attend.

Timestamps:

(00:00) Building the best design-to-prototype tool in the market

(03:17) Demo: From static image to interactive solar system

(06:05) 3 ways that Make stands out from other prototyping tools

(12:01) How Make actually works behind the scenes

(15:21) 4 types of evals to improve Make's AI prototypes

(17:40) How the "Great Bakeoff" transformed the product

(23:29) The biggest product challenges in building Make

(27:23) Why prototypes are now the gold standard for design

(35:07) How Figma learned from its past AI mistakes

(40:36) Demo: Drawing apps, games, and more with Make

Where to find David:

LinkedIn: https://www.linkedin.com/in/davidkossnick/

Website: https://www.figma.com/make/

Get the takeaways: https://creatoreconomy.so/p/figmas-make-ai-prototyping-tool-is-here

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For anyone building the future, Behind the Craft is a conversation with Peter Yang that moves beyond theory and into the tangible details of creation. This podcast lives in the messy, rewarding space where ideas become real products. Each episode is built on candid interviews with experts who have been in the trenches, dissecting the pivotal decisions, the unexpected hurdles, and the hard-won lessons that rarely make it into a polished case study. You’ll hear the unvarnished stories behind the features and companies shaping our world, focusing on the practical frameworks and mental models that effective product leaders and creators rely on daily. It’s about understanding the craft from the inside out-the strategic shifts, the team dynamics, the user insights that truly move the needle. Tune in for a direct, no-fluff dialogue designed to accelerate your own journey, providing actionable guidance you can apply immediately to level up your own work. This is where the blueprint meets the build.
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