The journey from SVP to solopreneur | Elena Verna (Dropbox)

The journey from SVP to solopreneur | Elena Verna (Dropbox)

Author: Peter Yang March 22, 2024 Duration: 36:25

Elena Verna is a solopreneur who has served as head of growth at Dropbox, Amplitude, Miro, and more. Elena and I talked about: 1. Why she left a full-time role to work for herself 2. The five laws of growth and how they can be applied to careers 3. Her advice for people who want to explore solopreneurship Elena is incredibly inspiring and I think you’ll love our conversation. Brought to you by: • Amplitude – Get the free product-led growth guide: https://bit.ly/498xoLz Chapter timestamps:

[00:00] Make imposter syndrome your superpower

[01:10] Elena's journey from entry-level to executive

[03:00] Finding exponential growth paths in your career

[07:00] What led Elena to explore solopreneurship

[09:59] The benefits of advisory roles

[12:33] Step by step on how to get started advising

[15:18] Pitching to a company why advising is better than full-time

[18:19] How Elena applies growth loops to her business

[22:18] The five laws of growth and how they apply to your career

[26:48] Learn how to fail to learn how to win

[28:31] Build career optionality to not be at the whim of companies

[31:29] Your business needs clear positioning ("why you?") Where to find Elena: X: https://twitter.com/ElenaVerna LinkedIn: https://www.linkedin.com/in/elenaverna/ Get the interview takeaways: https://creatoreconomy.so/p/elena-verna-growth-to-solopreneur


For anyone building the future, Behind the Craft is a conversation with Peter Yang that moves beyond theory and into the tangible details of creation. This podcast lives in the messy, rewarding space where ideas become real products. Each episode is built on candid interviews with experts who have been in the trenches, dissecting the pivotal decisions, the unexpected hurdles, and the hard-won lessons that rarely make it into a polished case study. You’ll hear the unvarnished stories behind the features and companies shaping our world, focusing on the practical frameworks and mental models that effective product leaders and creators rely on daily. It’s about understanding the craft from the inside out-the strategic shifts, the team dynamics, the user insights that truly move the needle. Tune in for a direct, no-fluff dialogue designed to accelerate your own journey, providing actionable guidance you can apply immediately to level up your own work. This is where the blueprint meets the build.
Author: Language: English Episodes: 100

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