This Vision Playbook Will Change YouTube and Your Life | Ebi Atawodi

This Vision Playbook Will Change YouTube and Your Life | Ebi Atawodi

Author: Peter Yang February 16, 2025 Duration: 49:42

My guest today is Ebi Atawodi.

Ebi is the Director of Product for YouTube Studio, the home for 65M creators (including me). Ebi gave me an inside look at crafting Studio’s vision and how to define yourself beyond your job title. Ebi’s super inspiring, and you'll love our chat.

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Timestamps:

(00:00) If I took away your job title, who are you?

(03:44) Defining the vision for YouTube Studio

(07:30) Tell me what's painful, not what you shipped

(11:18) Transforming a vision into strategic themes

(21:24) What most people don't realize about platform PMs

(28:59) Balancing the needs of big and small creators

(33:23) Why the little moments really matter for creators

(38:01) Why Ebi took time off to make a short film

(43:50) I'm a storyteller, and nobody can take that away

Get the takeaways: https://creatoreconomy.so/p/this-vision-playbook-will-change-youtube-product

Where to find Ebi Atawodi:

LinkedIn: https://www.linkedin.com/in/ebiatawodi/

YouTube: https://www.youtube.com/watch?v=q6vQTfTejyY

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For anyone building the future, Behind the Craft is a conversation with Peter Yang that moves beyond theory and into the tangible details of creation. This podcast lives in the messy, rewarding space where ideas become real products. Each episode is built on candid interviews with experts who have been in the trenches, dissecting the pivotal decisions, the unexpected hurdles, and the hard-won lessons that rarely make it into a polished case study. You’ll hear the unvarnished stories behind the features and companies shaping our world, focusing on the practical frameworks and mental models that effective product leaders and creators rely on daily. It’s about understanding the craft from the inside out-the strategic shifts, the team dynamics, the user insights that truly move the needle. Tune in for a direct, no-fluff dialogue designed to accelerate your own journey, providing actionable guidance you can apply immediately to level up your own work. This is where the blueprint meets the build.
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