Unlock Your Storytelling Superpower | Robbie Crabtree (Coach)

Unlock Your Storytelling Superpower | Robbie Crabtree (Coach)

Author: Peter Yang June 14, 2024 Duration: 36:31

My guest today is Robbie Crabtree, founder of Competitive Storytelling. Robbie is a top storytelling coach who has helped hundreds of founders raise $600M+ through this skill. Before that, he perfected his storytelling craft as a trial lawyer who oversaw 100+ criminal cases. We talked about: - How to craft a great story - The two stories that every leader must have - How to deliver your story in a compelling way I’ve struggled with storytelling myself, and Robbie’s tips were incredibly helpful. If you enjoy our conversation, please like and subscribe to support the podcast. Timestamps: (00:00) The U-shaped approach to tell a great story (01:29) The essence of a great story in one line (02:46) Connecting personally with your audience (03:56) Why impromptu storytelling is a myth (05:26) The five-part storytelling framework (05:52) Defending a murder case example (10:44) Crafting a story in 10 words (22:17) The two essential stories every leader needs (28:09) Deliver a story people will never forget (32:12) Proven tactics to tell better stories Where to find Robbie:LinkedIn: https://www.linkedin.com/in/robbiecrab/Website: https://www.competitivestorytelling.co/ Get the takeaways: https://creatoreconomy.so/p/unlock-your-storytelling-superpower 📌 Subscribe to this channel – more interviews coming soon!


For anyone building the future, Behind the Craft is a conversation with Peter Yang that moves beyond theory and into the tangible details of creation. This podcast lives in the messy, rewarding space where ideas become real products. Each episode is built on candid interviews with experts who have been in the trenches, dissecting the pivotal decisions, the unexpected hurdles, and the hard-won lessons that rarely make it into a polished case study. You’ll hear the unvarnished stories behind the features and companies shaping our world, focusing on the practical frameworks and mental models that effective product leaders and creators rely on daily. It’s about understanding the craft from the inside out-the strategic shifts, the team dynamics, the user insights that truly move the needle. Tune in for a direct, no-fluff dialogue designed to accelerate your own journey, providing actionable guidance you can apply immediately to level up your own work. This is where the blueprint meets the build.
Author: Language: English Episodes: 100

Behind the Craft
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