BiggerPockets Business Podcast 21 - Reframing the Rat Race: How to Use Your Day Job to Prepare for Entrepreneurship with James Anderson of Forged Axe Throwing

BiggerPockets Business Podcast 21 - Reframing the Rat Race: How to Use Your Day Job to Prepare for Entrepreneurship with James Anderson of Forged Axe Throwing

Author: BiggerPockets.com : Joshua Dorkin and Brandon Turner September 17, 2019 Duration: 0:00
What went into building an (almost) seven-figure axe throwing business that earns hundreds of five-star reviews? For James Anderson, it all started well before he left his 9 to 5.  As a marketer and tour guide, he learned how to create buzz, split-test, design systems, and craft world-class experiences… skills James later put to use bootstrapping the Whistler, B.C.-based business he co-founded. In this episode, you’ll learn why James believes market research is “the most important work that you never get paid for.” He gives us his tips for measuring the effectiveness of both online AND offline marketing campaigns, reveals his company’s current profit margins, and shares a hilarious story about an exhausting grand opening that forced him to temporarily shutter the business on its very first day. You’ll also learn how James diversified his business by developing scorekeeping software, how he handles insurance, what lessons he learned from a previous Christmas light venture, and the BIG opportunity most entrepreneurs aren’t taking advantage of today. James’ story is a real blueprint for how to transition from a traditional day job into entrepreneurship, so if you’re interested in doing the same, make sure you listen to this episode today. If you get value from the show, please rate and review us on iTunes, and subscribe to the BiggerPockets Business Podcast so you won’t miss the next one.

Hosted by Joshua Dorkin and Brandon Turner, the BiggerPockets Podcast has become a cornerstone for anyone serious about building wealth through property. This isn't a platform for empty promises or theoretical lectures. Instead, each episode connects you directly with active investors and seasoned professionals who share their real-world experiences, including the setbacks and the hard-won victories. You'll hear detailed conversations about finding deals, creative financing, managing rentals, and navigating market shifts-all with an emphasis on practical strategies you can apply yourself. The focus is squarely on sustainable wealth building, rejecting the "get rich quick" mentality in favor of long-term financial independence. By tuning into this podcast, you gain access to a community-driven knowledge base that demystifies the complexities of real estate. It's about learning the nuts and bolts from people who are actually doing the work, providing a genuine education that can help you make more informed and confident investment decisions. For straightforward, actionable advice that cuts through the industry noise, this is the essential listen.
Author: Language: en-us Episodes: 100

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