BiggerPockets Business Podcast 44: The Most Effective Marketing Technique You’re Probably Ignoring in Your Business with John Ruhlin

Have you considered that there may be a marketing channel for your business that you’ve never taken advantage of? One that could literally provide dozens—or hundreds—of times return on the cost of it? You may not have put much thought into it before, but after this episode, you will! John Ruhlin—author of the bestselling book Giftology—knows firsthand the value of giving gifts as a way to build both your network and your bottom line. And on this episode, John gives us all the ins and outs of giving gifts in a way that will not only surprise and delight the recipients of those gifts but also catapult the success of your business in the process. John tells us his story of how—by strategically spending $10,000—he was able to create and foster a relationship that has made him and his business well into the seven-figures. And how with much lower amounts than that, you can generate the same value for your business, as well. John tells us why giving gifts in the business world is important; who we should be giving gifts to (hint: it’s not who you think!); which types of gifts we should—and SHOULDN’T—be giving to achieve maximum impact; and how often we should be giving gifts to achieve the best results. Most importantly, John explains why most of the gifts we often give to our clients, vendors, colleagues, and potential partners are not just failing to help us foster those relationships but are actually HURTING our relationships! And make sure you listen for John’s tip on how to give the most impactful gifts for the lowest cost: It’s all about picking the right categories. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show!