Episode 208: Building Colorado's Cannabis Retail Empire with Sun Theory's Blythe Huestis

Episode 208: Building Colorado's Cannabis Retail Empire with Sun Theory's Blythe Huestis

Author: Cannabis & Tech Today January 21, 2026 Duration: 9:26

This episode features Blythe Huestis, Vice President of Retail for Sun Theory, in conversation with host Mary Jane Gibson. With more than 13 years in cannabis, Huestis traces her path from Arizona’s medical market to overseeing 13 retail locations across Colorado, spanning four distinct brands built to serve both loyal locals and visiting consumers in one of the country’s most established cannabis markets.

She unpacks how shopper behavior has shifted toward convenience-driven products, why better education has led to more responsible consumption, and how knowledgeable budtenders remain essential to positive in-store experiences. Huestis also explains how technology supports growth without sacrificing personal service, drawing on insights shared live at MJBizCon in collaboration with ICBC and episode sponsor SHOPLINE.

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Hosted by the editorial team of Cannabis & Tech Today, this podcast cuts through the noise for a direct, unscripted conversation with the people shaping the legal cannabis landscape. Each episode is a focused, ten to twenty minute dive into the practical innovations and hard-won insights driving the sector. You’ll hear from founders, researchers, and engineers who break down the complexities of cultivation technology, regulatory hurdles, investment trends, and the science behind new products. The tone is engaged and curious, mirroring the dynamic pace of the industry itself. Rather than broad overviews, these discussions get into the specifics of how technology solves real-world problems, from sustainable farming practices to retail software and everything in between. It’s designed for professionals, entrepreneurs, and anyone with a serious interest in the intersection of policy, commerce, and innovation. By keeping episodes concise and packed with expertise, this podcast delivers actionable intelligence and forward-looking perspectives without requiring a huge time commitment. Tune in for an authentic look at the machinery-both literal and figurative-powering modern cannabis.
Author: Language: English Episodes: 100

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