256: Securing a Trademark | Building a Cidery Part 2

256: Securing a Trademark | Building a Cidery Part 2

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist January 20, 2021 Duration: 44:03

Securing a TrademarkTips on securing a trademark episode 256 Cider Chat

This episode is Part 2 of the series "Building a Cidery". In Part 1 episode 255 "What is a Trademark" and "Why it matters" was presented by attorney Kevin Regan. Both episodes on Trademark Law were originally presented by attorney Kevin Regan at CiderCon 2020.

If you would like to view the power point presentation that Kevin is referring to during this lecture, you will find it as a free download at the Cider Chat Patreon page. While there, please consider becoming a patron of Cider Chat to help keep this chat on the air.

Take the steps to secure your trademark

Brand names and images become a part of an owner's persona. Getting the public emotionally attached to a brand is a good thing and exactly what one might hope to have happen when building a business. Securing one's brand is time well spent.

There are steps that one can take now, whether you have been in business for 20 years or are in the startup phase, to set a solid foundation for your brand. Kevin delivers tips and info to help navigate the key steps to Building a Cidery.

In episode 256, Kevin shares the steps necessary to secure a trademark.

  • Common Law Trademarks
  • TM vs R on your brand
  • Use and Commerce in trademark law
  • Intent to Use applications
  • Consent agreement with trademarks
  • Distinctive Trademarks
    • not generic
  • Descriptive Trademark
  • Policing your trademark

Contact Kevin Regan

Website: https://lowegrahamjones.com/attorneys/kevin-regan/

Cell: 206 601 -5180

Mentions in this Chat

CiderCon2021 February 3-5, 2021 - A virtual trade conference for the cider industry hosted by the American Cider Association

New York International Cider Competition - February 21, 2021 3rd Annual New York International Cider Competition for commercial makers. Judges are real buyers making this competition stand apart from all others in cider. Send in your ciders now.

Fermentis by Lesaffre -This week's Q&A with Kevin Lane from Fermentis:

  • Q: Do you need to rehydrate dry yeast?

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Find this episode and all episodes at the page for Cider Chat's podcasts.


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

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