275: Cider Brand Strategy

275: Cider Brand Strategy

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist June 2, 2021 Duration: 37:19

Listen to Part 1 of this 4-part series by going to episode 274: Cider's Audience.

Brand Strategy for Cider

Brand Strategy has the same goal no matter what you are selling. In short it is to get your product or services out in front in the market place.

The key is to have a strategy before you hang the "open for business" sign.

This episode is Part 2 of a four part series from the panel discussion titled Bring the Bellies to the Bar as presented at CraftCon 2021. This virtual conference was hosted by the Three Counties Perry and Cider Association took place in April 2021. Ticket holders to this conference can view the entire conference on line.

Bringing the Bellies to the Bar main slide

For this panel, I (Ria) moderated and spoke with fellow panelist

Cath Potter who hails from Manchester, which is North of London. I know Cath best for her enthusiastic good cheer for cider. She is a certified Pommelier and also a member of the UK group called Cider Women.

Adam Wells who is a writer and co editor with Cider Review, Graftwood and contributes to Full Juice and Distilled Spirits.

Nicky Kong, the owner of The Cat in The Glass – which is an online bottle shop selling – of course cider!

Bring the Bellies to the Bar - panelist

The 4 parts of this series

  1. Audience
  2. Strategy - this episode
  3. Content
  4. Getting into the Spotlight

In the next two episodes (276 & 277) we will discuss: Content & Getting into the Spotlight.

Mentions in this Episode

Help Support Cider Chat Please donate today. Help keep the chat thriving!

Find this episode and all episodes at the page for Cider Chat's podcasts.


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
298: Gallettes and Cider [not-audio_url] [/not-audio_url]

Duration: 44:31
Gallettes at Scott Farm with Eden Specialty Cider Gallette dinners have been showcased at Scott Farm in Dummerston Vermont on Wednesday throughout 2021. Gallettes are a French cuisine where a batter is swirled around a f…
297: Flavorful Righteous Odd Apples [not-audio_url] [/not-audio_url]

Duration: 1:10:46
Are Apples Odd? They sure are for those who solely define apples not by their names (which are often rather exotic like Mountain Rose or Kingston Black) but rather call them by their color, red, green or yellow. In this…
296: Bauman's |Oregon's Destination Farm Cidery [not-audio_url] [/not-audio_url]

Duration: 1:00:59
Who is Bauman Cider Christine Walter is the cidermaker and visionary of Bauman's Cider. She grew up on an apple farm in Oregon runned by her family. As she tells it, Angry Orchard's "Crisp" was the first cider she ever t…
295: Western Cider | Missoula, Montana [not-audio_url] [/not-audio_url]

Duration: 1:10:59
Who is Western Cider Texans Michael Billingsley and Matthew LaRubbio are childhood friends who now both live in Montana and founded Western Cider in 2010. The cidery is based in Missoula and has an indoor and outdoor tas…
294: Lockhorn Hard Cider | Bozeman, Montana [not-audio_url] [/not-audio_url]

Duration: 54:48
Who is Lockhorn Hard Cider Alaskan natives Anna and Glenn Deal opened Lockhorn Cider in 2010 in Bozeman, Montana. Anna is a botanist and Glenn came to Montana to study and is a nurse. Lockhorn makes modern ciders with ap…
293: Lee McAlpine of Montana CiderWorks | Established 2002 [not-audio_url] [/not-audio_url]

Duration: 54:51
Who is Montana CiderWorks Lee McAlpine is the Founder and Owner of Montana Ciderworks based in Darby, Montana. In 2022, Lee will celebrate the 20th year of operations and has a special Pommeau release made with her cider…
292: A Little Italy at Westwind Orchard | New York [not-audio_url] [/not-audio_url]

Duration: 59:39
Who is Westwind Orchard and their cider Fabio Chizzola & Laura Ferrara are the owners/farmers of Westwind Orchard located in Accord, New York on the west dies of the Hudson River. The orchard was bought in 2002 and was a…
291: The Century Farm of Ploughman Cider [not-audio_url] [/not-audio_url]

Duration: 54:39
Who is Ploughman Cider Ploughman Cider is based in Wenksville Pennsylvania on a family farm owned by the Wenks Family for the past 100 years. The farm is called Three Springs and it is exactly 1.5 miles from the ancestra…
290: Publican Perfection at Tattiebogle Ciderworks | Pennsylvania [not-audio_url] [/not-audio_url]

Duration: 1:04:32
The Publican at Tattiebogle CiderWorks Cidermaker Curt Henry has been envisioning a future cidery in Acme Pennsylvania overlooking the lowland valley in southwestern portion of this commonwealth for years. In 2017 he had…
289: The Road Less Traveled at Big Hill Ciderworks | PA [not-audio_url] [/not-audio_url]

Duration: 47:35
The Makers at Big Hill Ciderworks Troy Lehman and Ben Kishbaugh are long time friends who originally met while working in the automotive industry. Years later they team up on a very new career path as cidermakers! Both m…