418: Creative Cider Branding Tips with Cultivar

418: Creative Cider Branding Tips with Cultivar

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist June 26, 2024 Duration: 1:01:25

Paving a Path for Cider Branding at Cultivar

Meet Kirk Evans, the founder of Cultivar Creative. In this episode, Kirk shares his journey from a casual cider maker to a professional brand designer specializing in cider packaging and identity.

Cider Chat Episode 418 Kirk Evans 300x300 (1) Cultivator
Kirk Evans

Cultivar Creative focuses on creating comprehensive brand identities that go beyond just a logo. Kirk emphasizes the importance of a cohesive brand voice, graphical elements, and a well-thought-out brand guideline to ensure consistency across all marketing materials. His approach ensures that even small cider brands can present themselves professionally and attractively to consumers.

The Journey to Cider Branding at Cultivar

Kirk's journey into the cider world began in early 2020 when he decided to try making cider at home. What started as a hobby quickly turned into an obsession, leading him to a career shift. With his extensive experience in design and marketing, Kirk saw a gap in the cider industry for specialized branding services. Thus, Cultivar Creative was born.

The Importance of Brand Identity

According to Kirk, brand identity in the cider industry involves more than just a logo. It encompasses everything from the brand's voice to the graphical elements used in packaging. A strong brand identity helps cider makers communicate their story effectively and stand out on crowded shelves.

Kirk's process includes creating detailed brand guidelines that outline all aspects of the brand's visual and verbal identity. This comprehensive approach ensures that every piece of marketing material aligns with the brand's core message and appeals to its target audience.

Branding Tips for Cider Makers

  • Know Your Brand: Understand who you are as a brand and what you want to convey to your customers.
  • Be Bold: Don't be afraid to be bold and disruptive with your branding. Standing out is crucial in a competitive market.
  • Consistency is Key: Ensure your branding is consistent across all platforms, from social media to packaging.
  • Invest in Packaging: Eye-catching packaging can make a significant difference in attracting new customers.

Contact Info for Cultivar

Mentions in this Cider Chat


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
247: Marijuana, Cider and the Law [not-audio_url] [/not-audio_url]

Duration: 1:03:49
Marijuana as of 2020 is now legal in 15 states in the United States. CBD products are popping up in can drinks nearly every where you look these days. Is it legal? Can cider now be fused with cider or at least CBD or per…
246: Becoming Pomona [not-audio_url] [/not-audio_url]

Duration: 1:02:54
Becoming Pomona was recorded at the 25th Franklin County CiderDays in November of 2019. The goal of this pomona panel discussion was to share personal stories on the inspirational effect of CiderDays on women in the cide…
245: Apples of New England [not-audio_url] [/not-audio_url]

Duration: 58:51
245: Apples of New England "Apples of New England" was presented by Russell Steven Powell Powell served as executive director of the New England Apple Association from 1998 to 2024 ( the NEAA closed it's doors on June 30…
244: Traveling the Cider Trail | Part 2 [not-audio_url] [/not-audio_url]

Duration: 34:53
Franklin County CiderDays now has a "Cider Trail" with 16 stops covering western Massachusetts and the Berkshires! This is part 2 of the series on traveling the Cider Trail and we will look at 10 stops along the trail. E…
243: Cider Trail 2020 | CiderDays Part 1 [not-audio_url] [/not-audio_url]

Duration: 23:34
Plan the Perfect Cider Road Trip! This is Part 1 of a two part series on the new Cider Trail for Franklin County CiderDays 2020. The following is a recommended loop to visit 5 venues on the map. You can go in either dire…
242: Selecting Cider [not-audio_url] [/not-audio_url]

Duration: 30:41
Tips on "SelectIng Your Perfect Cider" With so many choices on the shelf, purchasing cider can begin to feel daunting! This episode will provide tips to help you make that choice when faced with a wide range of cider sty…
241: How to Bottle Cider at Home [not-audio_url] [/not-audio_url]

Duration: 32:26
How to Bottle Cider at Home is Part 6 and the final episode of the Cidermaker Series "Oh September" for 2020 Learn How to Make Cider at Home in Part 1 of this Cidermaking Series. Part 5 To Rack or Not To Rack is a must l…
240: To Rack or Not to Rack | Cidermaking Series Part 5 [not-audio_url] [/not-audio_url]

Duration: 36:44
This chat provides a a sip of something for everyone, from makers who want to improve their skills to consumers who enjoy knowing why a cider tastes a particular way. In this Cider Chat, we look at the next step after pr…
239: Scrub-a-Dub Valves & Vessels [not-audio_url] [/not-audio_url]

Duration: 43:25
Cleaning considerations for 3 different cider operations - DYI, Farm Winery and Production with Stormalong Cider. (l-r) Ben Roberts-Sano, Bright McConnell, Shannon Edgar DIY - Home Cidermaking It is soak and scrub for th…
238: Cidermaking Chemistry | Pt 3 [not-audio_url] [/not-audio_url]

Duration: 26:29
This is Part 3 featuring chemistry safety tips for cidermakers! Part 1 - How to Make Cider at home, provides a recipe for making a 1 gallon jug of cider Part 2 - Makers Tips for Growth and Cleanliness was the first part…