418: Creative Cider Branding Tips with Cultivar

418: Creative Cider Branding Tips with Cultivar

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist June 26, 2024 Duration: 1:01:25

Paving a Path for Cider Branding at Cultivar

Meet Kirk Evans, the founder of Cultivar Creative. In this episode, Kirk shares his journey from a casual cider maker to a professional brand designer specializing in cider packaging and identity.

Cider Chat Episode 418 Kirk Evans 300x300 (1) Cultivator
Kirk Evans

Cultivar Creative focuses on creating comprehensive brand identities that go beyond just a logo. Kirk emphasizes the importance of a cohesive brand voice, graphical elements, and a well-thought-out brand guideline to ensure consistency across all marketing materials. His approach ensures that even small cider brands can present themselves professionally and attractively to consumers.

The Journey to Cider Branding at Cultivar

Kirk's journey into the cider world began in early 2020 when he decided to try making cider at home. What started as a hobby quickly turned into an obsession, leading him to a career shift. With his extensive experience in design and marketing, Kirk saw a gap in the cider industry for specialized branding services. Thus, Cultivar Creative was born.

The Importance of Brand Identity

According to Kirk, brand identity in the cider industry involves more than just a logo. It encompasses everything from the brand's voice to the graphical elements used in packaging. A strong brand identity helps cider makers communicate their story effectively and stand out on crowded shelves.

Kirk's process includes creating detailed brand guidelines that outline all aspects of the brand's visual and verbal identity. This comprehensive approach ensures that every piece of marketing material aligns with the brand's core message and appeals to its target audience.

Branding Tips for Cider Makers

  • Know Your Brand: Understand who you are as a brand and what you want to convey to your customers.
  • Be Bold: Don't be afraid to be bold and disruptive with your branding. Standing out is crucial in a competitive market.
  • Consistency is Key: Ensure your branding is consistent across all platforms, from social media to packaging.
  • Invest in Packaging: Eye-catching packaging can make a significant difference in attracting new customers.

Contact Info for Cultivar

Mentions in this Cider Chat


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
227 The Color of Cider [not-audio_url] [/not-audio_url]

Duration: 24:57
The Color of Cider provides a snap shot of an early practices used to deter black farmers gaining true equality and the difficulties facing African Americans today who may view farming as a step back to the plantation. W…
226: Northern Spy and the Underground Railroad [not-audio_url] [/not-audio_url]

Duration: 11:14
Northern Spy is a short story that weaves the tale of the early grafting of the apple known as the Northern Spy, Quaker values, and the Underground Railroad. Read and written by Ryan Monkman, for the new Cider Chat segme…
225: Terroir Spotlight | western Massachusetts [not-audio_url] [/not-audio_url]

Duration: 1:08:25
New England was the Plymouth Rock of cider in the US for the colonist and western Massachusetts is the launch pad of the modern day US cider market. It was here in 1984 that West County Cider and The Maloney family rekin…
224: Ask Ryan | Quarantine Quad Series, Part 4 [not-audio_url] [/not-audio_url]

Duration: 51:25
What is Flor aka Film Yeast and can the cider be saved? It's all in Part 4 of the Quarantine Quad Series called "Ask Ryan" with Ryan Monkman of FieldBird Cider, Ontario Canada answering questions from Cider Chat listener…
223: Ask Ryan | Quarantine Quad Series, Part 3 [not-audio_url] [/not-audio_url]

Duration: 41:21
Discover two cidermaking techniques that are also used in winemaking, called Maderisation and Bâtonnage. We delve into both of these topics in Part 3 of the Quarantine Quad Series called "Ask Ryan" with Ryan Monkman of F…
222: Ask Ryan | Quarantine Quad Series | Part 2 [not-audio_url] [/not-audio_url]

Duration: 37:53
Part 2 of the Quarantine Quad Series called "Ask Ryan" continues with Ryan Monkman of FieldBird Cider, Ontario Canada answering questions from Cider Chat listeners on working with oak barrels. Listen Part 1 of the Quaran…
221: Ask Ryan | Quarantine Quad Pt1 Q&A [not-audio_url] [/not-audio_url]

Duration: 40:20
"Ask Ryan" features Ryan Monkman of FieldBird Cider, Ontario Canada answering questions from Cider Chat listeners. Ryan expertise with oak barrel ferments and oak barrels in general inspired this 4 part series. The fact…
220: Can Sorbs Save the World? [not-audio_url] [/not-audio_url]

Duration: 34:17
This is a continuation of our conversation with Arnould Narzain of Paris. Listen to Part 1 in episode 218: Sorbs not Sulfites Arnould Narzain with a drop backdrop of Sorbs In this episode Arnould shares even more attribu…
CCL: NY Cider Association | Ex Dir. S.Ramsey [not-audio_url] [/not-audio_url]

Duration: 22:33
Bonus Cider Chat Live with the New York Cider Association's Scott Ramsey Scott Ramsey stepped into his role as Executive Director of the New York Cider Association on March 1, 2020. New York State was soon to become the…
219: Sorbs Not Sulfites [not-audio_url] [/not-audio_url]

Duration: 1:19:06
Sorbus Domestica enthusiast Arnould Narazian of Paris France, shares his knowledge and passion for this King of all Pommes. This "Service Tree's wood was used for wooden screws used in wine presses and the fruit to help…