Rewind: CEO Jim Farley on Ford's EV gamble

Rewind: CEO Jim Farley on Ford's EV gamble

Author: The Verge June 25, 2026 Duration: 1:03:48
Hey everyone, Nilay here. You might remember I took a break from Decoder last year — we had a baby, so I took some leave. In my place, we had an excellent slate of guest hosts, and we’ve been working hard to bring you those episodes in full video since we launched our official Decoder YouTube channel. So today, we’re featuring a really great interview conducted by my very good friend Joanna Stern, now the founder and CEO of New Things, and Ford CEO Jim Farley. Joanna pulled some exclusive news out of Jim at the time, including some telling quotes on Trump’s tariff policy, on Ford competing with Chinese EVs, and the company's stance on Apple CarPlay.  Read the full interview transcript on The Verge. Links:  Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV | Decoder Joanna Stern is not a robot, but she lived with them | Decoder Ford's Jim Farley: 'I totally would’ve done it differently.’ | The Verge Ford pulls the plug on the all-electric F-150 Lightning pickup truck | NPR Inside the lab where Ford is trying to crack the code on cheap EVs | The Verge Ford is fighting against physics to build affordable EVs | The Verge Ford reveals breakthrough process for lower priced EVs | The Verge Ford CEO Jim Farley on building the electric F-150 | Decoder (2021) Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. The show is produced by Kate Cox and Nick Statt and edited by Ursa Wright. The video version of this episode was edited by Kabir Chopra. Our editorial director is Kevin McShane.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

At the intersection of power, innovation, and consequence, you'll find Decoder with Nilay Patel. Hosted by The Verge's editor-in-chief, this isn't a typical business or technology podcast that simply recites the news. Instead, Nilay engages with founders, CEOs, legislators, and artists in substantive conversations that dissect the mechanics behind major decisions. The dialogue focuses on the real-world implications of big ideas, probing how today's choices in boardrooms and legislatures ripple out into society tomorrow. You'll hear guests articulate their toughest challenges, the trade-offs they've made, and the often-unseen forces shaping industries from social media and artificial intelligence to transportation and entertainment. Each episode is built on a foundation of genuine curiosity, aiming to unpack not just what is happening, but why it matters for the way we all live and work. Listening to this podcast feels like gaining access to a nuanced, behind-the-scenes briefing where strategy and philosophy collide. It's for anyone who suspects that the most important stories aren't the announcements themselves, but the human decisions, the unforeseen problems, and the ethical calculations that happen long before the headlines are written. Through these detailed conversations, Decoder provides a crucial lens on the architects of our modern world and the complex systems they are building, for better or worse.
Author: Language: English Episodes: 50

Decoder with Nilay Patel
Podcast Episodes
Joanna Stern is not a robot, but she lived with them [not-audio_url] [/not-audio_url]

Duration: 1:00:24
My guest today is longtime friend of the show Joanna Stern. You all know Joanna: she is the former senior personal technology columnist for The Wall Street Journal, a former Decoder guest host, one of my co-founders at T…
Rewind: How AI is fueling an existential crisis in education [not-audio_url] [/not-audio_url]

Duration: 42:05
Hey, everyone, Nilay here. We’re off today, while the team and I are cooking on a lot of really great stuff in the coming weeks. We’ll be back with an all-new interview on Monday. In the meantime, we really wanted to hig…
How to win — or lose — Decoder [not-audio_url] [/not-audio_url]

Duration: 45:00
This is Nick Statt, senior producer on Decoder. We last ran a mailbag episode during the holidays, and we decided it was a good idea to do that kind of thing more often. So we’re back with Nilay as the guest, answering q…
That UL safety logo is a lot more complicated than it looks [not-audio_url] [/not-audio_url]

Duration: 1:02:32
Jennifer Scanlon is CEO of UL Solutions, one of those hidden-in-plain-sight companies we like to poke at here on Decoder. UL's been around for more than 100 years; it started as a way for insurance companies to standardi…
THE PEOPLE DO NOT YEARN FOR AUTOMATION [not-audio_url] [/not-audio_url]

Duration: 19:06
Today on Decoder, I want to lay out an idea that's been banging around my head for weeks now as we've been reporting on AI and having conversations here on this show. I've been calling it software brain, and it's a parti…
Canva's CEO on its big pivot to AI enterprise software [not-audio_url] [/not-audio_url]

Duration: 1:06:44
The last time Canva CEO Melanie Perkins was on Decoder, the company was starting a big push into enterprise. Now, she's leading it through a total reinvention, going, in Canva's words, "from a design platform with AI too…
Can Puck’s CEO reinvent the news business for the influencer age? [not-audio_url] [/not-audio_url]

Duration: 1:14:57
Sarah Personette is the CEO of Puck, a media company that's been around for about five years. Puck hires big star reporters who write newsletters as part of a subscription bundle. Those newsletters are often must-reads i…
The AI industry's existential race for profits [not-audio_url] [/not-audio_url]

Duration: 38:19
Today, let’s talk about the looming AI monetization cliff, and whether some of the biggest companies in space can become real, profitable businesses before they careen right off it. My guest today is Hayden Field, who’s…