Implementing Next-Gen Development Programs and Brand Strategies With Bill Ward of Evergreen Supply Network

Implementing Next-Gen Development Programs and Brand Strategies With Bill Ward of Evergreen Supply Network

Author: Jason Bader, Distribution Team March 22, 2023 Duration: 42:06

You better come prepared when tapped to refresh a stalwart cooperative of independent distributors in the industrial and construction supply channel. Good thing Bill Ward, CEO of Evergreen Supply Network (formerly Evergreen Marketing Group), has a game plan loaded with offense. But like any good coach, he's careful not to reveal his best plays all in one go. 

Jason chats with Bill about the exciting changes in store at Evergreen, including a major rebranding effort, as indicated by the name change, and strategic initiatives that will fortify the organization's already impressive menu of support services.

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Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.   

For full show notes and services visit: https://www.distributionteam.com

This episode was edited & mixed by The Creative Impostor Studios. 

Special thanks to our sponsor for this episode: Moblico, helping businesses do more business on mobile devices.


Tune in to Distribution Talk for a grounded conversation about the real world of wholesale distribution. Hosted by Jason Bader and the Distribution Team, this podcast moves beyond theory to explore the actual stories of people running businesses in this vital sector. Each episode connects you with owners and industry thinkers who share their firsthand experiences-not just their successes, but the tangible challenges and practical solutions they've discovered along the way. You'll hear candid discussions about managing operations, navigating market shifts, and building a sustainable company. It’s a resource for anyone involved in distribution, from seasoned executives to new entrepreneurs, offering insights that are directly applicable to the day-to-day grind and long-term strategy. By focusing on these authentic narratives, the podcast provides a unique lens on the business landscape, making complex topics of management and entrepreneurship feel accessible and relevant. If you're looking for genuine perspective from within the field, this is the conversation to join.
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