Increase Your E-Com Visibility Without the SEO Struggle With Mike Franz of iNSUPPLi

Increase Your E-Com Visibility Without the SEO Struggle With Mike Franz of iNSUPPLi

Author: Jason Bader, Distribution Team May 31, 2023 Duration: 45:26

Mike Franz wants small and mid-sized distributors to win more business in the e-com space. As founder and CEO of iNSUPPLi, the fastest-growing mobile app for sourcing industrial and MRO supplies, he believes that "the little guys" can beat goliaths like Grainger and Amazon all day long in the local marketplace––with the right tool. 

Jason chats with Mike about his app's ability to forge B2B connections without compromising buyer or seller value, the shifting purchasing habits of younger procurement managers, and the merits of providing list prices upfront.

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For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.   

This episode was edited & mixed by The Creative Impostor Studios. 

Special thanks to our sponsor for this episode: Moblico, helping businesses do more business on mobile devices. 


Tune in to Distribution Talk for a grounded conversation about the real world of wholesale distribution. Hosted by Jason Bader and the Distribution Team, this podcast moves beyond theory to explore the actual stories of people running businesses in this vital sector. Each episode connects you with owners and industry thinkers who share their firsthand experiences-not just their successes, but the tangible challenges and practical solutions they've discovered along the way. You'll hear candid discussions about managing operations, navigating market shifts, and building a sustainable company. It’s a resource for anyone involved in distribution, from seasoned executives to new entrepreneurs, offering insights that are directly applicable to the day-to-day grind and long-term strategy. By focusing on these authentic narratives, the podcast provides a unique lens on the business landscape, making complex topics of management and entrepreneurship feel accessible and relevant. If you're looking for genuine perspective from within the field, this is the conversation to join.
Author: Language: English Episodes: 100

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