Innovative Strategies for Maintaining Customer Stickiness With Cory Anderson of M & A Supply

Innovative Strategies for Maintaining Customer Stickiness With Cory Anderson of M & A Supply

Author: Jason Bader, Distribution Team February 22, 2023 Duration: 36:27

Cory Anderson cracked the code on customer stickiness by writing his own rules. As president of M&A Supply based out of Nashville, this third-generation leader has gone all-in on providing a peak customer experience in the hyper-competitive HVAC vertical.

Jason caught up with Cory to discuss his company's technology journey, the goal-setting tool it relies on to manage growth, and why M&A invests in large-scale incentive trips, even when the bottom-line returns are difficult to quantify. 

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Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.   

This episode was edited & mixed by The Creative Impostor Studios. 

https://www.distributionteam.com

Special thanks to our sponsor for this episode: HMI Performance Incentives, providing innovative, data-driven B2B incentive solutions.


Tune in to Distribution Talk for a grounded conversation about the real world of wholesale distribution. Hosted by Jason Bader and the Distribution Team, this podcast moves beyond theory to explore the actual stories of people running businesses in this vital sector. Each episode connects you with owners and industry thinkers who share their firsthand experiences-not just their successes, but the tangible challenges and practical solutions they've discovered along the way. You'll hear candid discussions about managing operations, navigating market shifts, and building a sustainable company. It’s a resource for anyone involved in distribution, from seasoned executives to new entrepreneurs, offering insights that are directly applicable to the day-to-day grind and long-term strategy. By focusing on these authentic narratives, the podcast provides a unique lens on the business landscape, making complex topics of management and entrepreneurship feel accessible and relevant. If you're looking for genuine perspective from within the field, this is the conversation to join.
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