228. Making Your Brand Tattoo-Worthy (Replay) | Jim Knight

228. Making Your Brand Tattoo-Worthy (Replay) | Jim Knight

Author: Doing CX Right ℠ September 8, 2026 Duration: 35:14
This podcast was previously recorded in 2022. The actionable recommendations apply even more today! Can you imagine employees and customers loving your brand so much that they'd consider or actually get a tattoo of the company logo? Hard Rock Cafe has documented cases of this happening among both staff and guests, and it is not a marketing stunt. It is the result of a specific, repeatable approach to culture and customer experience that Jim Knight breaks down on this episode of Doing CX Right with Stacy Sherman. This episode explores what he calls a tattoo-worthy brand and why that level of loyalty forms only when employees and customers feel a personal connection strong enough to mark it permanently. They also make a point directly relevant to any listener in this audience, regardless of title: "You may not be an executive, and you may or may not have direct reports. Yet, you have the power to be a major influencer of your organization's culture, lighting it up and making it rock from the inside out." The conversation that follows covers what leaders and individual employees must do day to day to build that level of connection on their own teams, including a specific method Stacy shares for measuring employee and customer satisfaction side by side. What You Will Learn How to redesign your interview process so multiple leaders ask different questions across multiple rounds instead of relying on one conversation to judge fit. Why customer experience results need an internal satisfaction score for employees, not only an external score for customers, and how to connect the two at the local office level. How to write job descriptions and performance conversations so customer experience expectations are stated up front instead of discovered later during a performance appraisal. Where to look for hiring candidates outside your own industry, including tour guides, improv actors, and people with nontraditional work backgrounds who bring adaptability to customer facing roles. Why replacing annual performance appraisals with monthly one on one conversations keeps employees clear on what they are accountable for before a survey score arrives. Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.

There's a lot of talk about customer experience and artificial intelligence, but cutting through the hype to find practical, actionable strategies is another matter. That's the space where Doing Customer eXperience Right In The AI Era | Stacy Sherman operates. Hosted by Stacy Sherman, this podcast moves beyond theory to focus on the tangible business outcomes every leader cares about: driving revenue growth, controlling operational costs, and building a distinct market position that lasts. The central idea is that many companies chase these goals with outdated or fragmented methods, and a smarter approach to CX is the key. In each conversation, you'll hear a blend of expert advice and real-world case studies that challenge the status quo. The discussions are grounded in a philosophy that technology, especially AI, is most powerful when it enhances human connection rather than replacing it. This means exploring innovative strategies that integrate data and automation with empathy and design thinking to solve persistent business problems. Tuning into this podcast provides a resource for leaders and practitioners who are tired of superficial trends and want to implement systems that create genuine value for both customers and the organization. It’s about building a competitive advantage that is both efficient and profoundly human.
Author: Language: en-us Episodes: 50

Doing Customer eXperience Right‬ In The AI Era | Stacy Sherman
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