The Art of Automotive PR with Bentley Motors' Wayne Bruce

The Art of Automotive PR with Bentley Motors' Wayne Bruce

Author: Paramex Digital October 23, 2023 Duration: 2:07:47

This week on the Podcast: John Marcar sits down with PR Guru Wayne Bruce. Wayne, affectionately known to many as ‘Man Bat’, is the Chief Communications and D&I Officer at Bentley Motors and is responsible for much of what we see, hear and experience from the Bentley brand alongside his team of colleagues.

 

Before taking the leading comms role at Bentley, Wayne has also been at the forefront of executive automotive PR with roles at VW, SEAT, Nissan, INFINITI and perhaps one of the most significant chapters, McLaren Automotive, where in his time as Global Communications Director he oversaw the launch of the McLaren P1, 650S, 675LT, 570S, 570GT, 720S, Senna, 600LT, Speed Tail and the GT.


Later, Wayne moved from the British new kid on the block (McLaren) to one of the most prestigious British brands - Bentley where since starting with the marque, has seen his involvement in bringing the hybrid Bentayga, the 3rd Generation Continental GT, and the latest Generation Flying Spur to market as well as reworking and relaunching the prestigious Mulliner brand.

 

 In this unique conversation, Wayne and John work through a fantastic career, starting with a spy shot of a Rover 200 Convertible in a Dunkin’ Donuts car park in the US… yes, really.


The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.site


Contact the show via email: podcast@drivenchat.com


Get involved;

WATCH >> Driven on YouTube

FOLLOW >> Driven on Instagram

DISCUSS >> Driven on Facebook

ONLINE >> Driven.Site



Hosted on Acast. See acast.com/privacy for more information.


For a while, the drivenchat podcast served as the weekly audio companion to the Driven platform, wrapping up the automotive world into candid conversations. Each episode paired the insights of a special guest from across the industry with the distinct perspectives of its three hosts. Listeners heard automotive writer, producer, and presenter John Marcar alongside automotive and lifestyle photographer Amy Heynes, with analysis from a racing driver and vehicle dynamics expert. This combination meant discussions naturally flowed from technical deep-dives into engineering and performance to the broader culture and style surrounding cars, all grounded in genuine expertise. The podcast has since concluded its run, with new episodes continuing under the refreshed banner of The Driven Podcast. The existing library of drivenchat episodes remains a compelling archive, capturing specific moments and voices from the motoring scene through relaxed yet informed dialogue. It was a show where passion for cars was the starting point, not the entire destination, often veering into the personal stories and unexpected tangents that make the automotive community so diverse. Produced by Paramex Digital, the series sits within the leisure and automotive categories, offering a backstage pass to the people who design, drive, photograph, and obsess over vehicles of all kinds.
Author: Language: English Episodes: 100

drivenchat
Podcast Episodes
Get to Know Your Host >>> John Marcar - BONUS EPISODE! [not-audio_url] [/not-audio_url]

Duration: 1:26:59
Have you heard the story of the content creator and presenter called John, who utilised a traumatic event in his teenage years to push forward through life with a new approach to risk, determination and reward?This week,…
Get to Know Your Host >>> Amy Shore - BONUS EPISODE! [not-audio_url] [/not-audio_url]

Duration: 1:30:42
Have you heard the story about the young silversmith called Amy who, following a freak workshop accident, went on to become a world-famous photographer? Today, the tables are turning as the hosts become the interviewees.…
Goodwood FOS Royalty - James Wood [not-audio_url] [/not-audio_url]

Duration: 1:24:10
This week, on the Driven Chat Podcast, John Marcar and Amy Shore sit down and chat with Racing Driver, Motorsport Consultant and Goodwood Royalty - James Wood.James is perhaps best known for his memorable drives in some…
Perry McCarthy - The Original Top Gear Stig [not-audio_url] [/not-audio_url]

Duration: 1:30:55
This week, on the Driven Chat Podcast, John Marcar and Rachael Downie are joined by Perry McCarthy, famous for donning the all-black crash helmet and racing suit as the first-ever Stig on BBC Top Gear.There is a lot more…
The Story of Supercar Driver with Adam Thorby & Riad Ariane [not-audio_url] [/not-audio_url]

Duration: 1:04:31
This week, on the Driven Chat Podcast, John Marcar visits Supercar Driver in the SCD HQ in Sheffield to talk to founder Adam Thorby and head of media Riad Ariane.Supercar Driver is a members club focusing on driving at i…
A Day with Arkonik Land Rover Defenders [not-audio_url] [/not-audio_url]

Duration: 1:07:54
This week, on the Driven Chat Podcast, John Marcar and Rachael Downie record an episode from the offices of Arkonik, builders of bespoke Land Rover Defender 90, 110 and 130 models.The Driven Chat team were invited along…
F1 Photographer Keith Sutton and Artist Anna-Louise Felstead from SWA [not-audio_url] [/not-audio_url]

Duration: 1:08:49
This week, on the Driven Chat Podcast, John Marcar brings a second dose of content from Sleeping With Art 2022 and two additional conversations from two amazingly creative individuals.First up is a conversation with lege…
The Sounds of Sleeping with Art '22 [not-audio_url] [/not-audio_url]

Duration: 1:48:07
This week, on the Driven Chat Podcast, John Marcar and Rachael Downie visit the 2nd Sleeping with Art event held at Hedsor House in Buckinghamshire. Sleeping with Art is a celebration of art, design and creativity with a…