#35: The Double Promo Technique  for  Black Friday, Cyber Monday & St. Patrick’s Day Sales with Nicholate Osinachi (Copywriting Duchess)

#35: The Double Promo Technique for Black Friday, Cyber Monday & St. Patrick’s Day Sales with Nicholate Osinachi (Copywriting Duchess)

Author: Dr. Ayebanoa Sapphire Benwari November 16, 2025 Duration: 47:36

This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.




👤GUEST RESOURCES


Guest: Nicholate Osinachi (The Copywriting Duchess)


Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena





LISTEN OUT FOR


✅ The biggest email marketing mistake she has made (and what she learned)


✅ How she discovered Alex and what inspired the technique


✅ The email structure she used for the double promo campaigns


✅ Which sales performed better: Black Friday vs. St. Patrick’s Day


✅ Key email marketing myths she wants to debunk


✅ Factors that influence your email deliverability rate






HIGHLIGHTS FROM EPISODE


⏰ 2:49- How she started her copywriting journey


⏰ 4:02- What inspired her to test the double promo technique during Black Friday


⏰ 10:58- Breaking down the double promo technique


⏰ 14:45- Where “test clickers” were redirected


⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened & clearer)


⏰ 25:09- Time spacing between each email in the promo sequence


⏰ 26:21- Final results from early testers + overall campaign results


⏰ 28:20- What she would tweak if she had to run it again


⏰ 34:42- Her top 3 tips for a successful promo sale


⏰ 37:06- How to generate consistent revenue even when you're not running promos


⏰ 38:57- Dr. Sapphire’s take on implementing promo strategies


⏰ 40:43- How to connect with Nicholate




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Important Links


Instagram: https://www.linkedin.com/in/ayebanoabenwari/


LinkedIn: https://www.instagram.com/dr.sapphire_/


Courses: https://sapphirelearninghub.nestuge.com/


Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus


Services: https://sapphirelearninghub.com/s

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Ever wonder what really happens when you hit send on that campaign? Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers pulls back the curtain completely. Hosted by Dr. Ayebanoa Sapphire Benwari, this isn't about theory or perfect case studies. It's a raw look at the actual tests run in real businesses-the clever ideas that flopped and the simple tweaks that unexpectedly drove revenue. Each episode feels like a private debrief where you get the unvarnished truth about what moved the needle and what quietly fizzled out. You'll hear specific breakdowns of everything from crafting a welcome sequence that actually gets read to structuring a sales campaign that doesn't feel pushy, along with honest conversations about growing a list with integrity. The value of this podcast lies in its transparency; it turns the solitary act of planning your marketing into a collaborative learning session. By sharing both the wins and the messy lessons learned, the show provides a practical, no-fluff resource for anyone tired of generic advice and ready to hear what tactics are genuinely worth their time. Tune in for a dose of reality and actionable insights you can apply directly to your own strategy.
Author: Language: English Episodes: 50

Email Marketing Experiments 🧪:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers
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