Email Marketing Experiments š§Ŗ: Email Marketing Strategies for Business Owners, Service Providers & Freelancers
If youāve ever wondered which email sequences actually move the needle in your business, this episode is for you. š
Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have ā and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.
Youāll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.
š©āš¼ GUEST RESOURCES:
Guest: Breanna Owen
Website: http://www.owenyourmark.com
Social Media: http://www.instagram.com/owenyourmark
LISTEN OUT FOR :
ā What ābricks and mortarā stores mean in email marketing
ā How to build a cart abandonment sequence that recovers lost sales
ā The key outcomes of a post-purchase email sequence
ā How to diversify your post-purchase flow so it fits different customer journeys
ā How long an email sequence can run for real-life clients
ā A fun story behind Breannaās website name
HIGHLIGHTS FROM THE EPISODE:
ā° 2:21 ā How Breanna transitioned from fashion to email marketing
ā° 10:18 ā A simple strategy that made email marketing easier for her client
ā° 15:59 ā Her biggest email marketing mistake
ā° 17:28 ā The most important email sequence every business should have
ā° 18:05 ā Why the post-purchase sequence is the foundation of good email marketing
ā° 20:33 ā The second essential sequence to add
ā° 22:19 ā The third sequence your business needs
ā° 23:03 ā Other supporting emails that boost your funnel
ā° 25:24 ā How Dr. Sapphire applies onboarding sequences for courses and clients
ā° 28:58 ā Different types of post-purchase emails (and when to use them)
ā° 31:49 ā Bringing human design into your email sequences
ā° 34:42 ā What makes a post-purchase sequence effective
ā° 38:57 ā A real-life case study from one of Breannaās clients
ā° 47:22 ā One email marketing myth Breanna wants to bust
ā° 50:17 ā How to connect with Breanna
51:32 ā Dr. Sapphireās take on an email marketing myth
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Important Links
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