Email Marketing Experiments đ§Ș: Email Marketing Strategies for Business Owners, Service Providers & Freelancers
If youâve ever wondered which email sequences actually move the needle in your business, this episode is for you. đ
Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have â and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.
Youâll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.
đ©âđŒ GUEST RESOURCES:
Guest: Breanna Owen
Website: http://www.owenyourmark.com
Social Media: http://www.instagram.com/owenyourmark
LISTEN OUT FOR :
â What âbricks and mortarâ stores mean in email marketing
â How to build a cart abandonment sequence that recovers lost sales
â The key outcomes of a post-purchase email sequence
â How to diversify your post-purchase flow so it fits different customer journeys
â How long an email sequence can run for real-life clients
â A fun story behind Breannaâs website name
HIGHLIGHTS FROM THE EPISODE:
â° 2:21 â How Breanna transitioned from fashion to email marketing
â° 10:18 â A simple strategy that made email marketing easier for her client
â° 15:59 â Her biggest email marketing mistake
â° 17:28 â The most important email sequence every business should have
â° 18:05 â Why the post-purchase sequence is the foundation of good email marketing
â° 20:33 â The second essential sequence to add
â° 22:19 â The third sequence your business needs
â° 23:03 â Other supporting emails that boost your funnel
â° 25:24 â How Dr. Sapphire applies onboarding sequences for courses and clients
â° 28:58 â Different types of post-purchase emails (and when to use them)
â° 31:49 â Bringing human design into your email sequences
â° 34:42 â What makes a post-purchase sequence effective
â° 38:57 â A real-life case study from one of Breannaâs clients
â° 47:22 â One email marketing myth Breanna wants to bust
â° 50:17 â How to connect with Breanna
51:32 â Dr. Sapphireâs take on an email marketing myth
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Important Links
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