#38: Five Things I've Tried in Email Marketing to Increase Conversions with Margaret Etudo

#38: Five Things I've Tried in Email Marketing to Increase Conversions with Margaret Etudo

Author: Dr. Ayebanoa Sapphire Benwari December 7, 2025 Duration: 40:46

In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists.

If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you.

Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗



GUEST RESOURCES 

Guest: Margaret Etudo

 

Website: http://www.marketinghollow.com


TikTok: http://tiktok.com/@margaret_etudo


Link to community: https://lms.marketinghollow.com/step/mh-paid-community




LISTEN OUT FOR


âś… How email marketing made her stay committed (shortened)


âś… Why getting the right people from the start matters


âś… The role of consistent marketing in better email results


âś… Behind-the-scenes look at her marketing processes


âś… How she builds and sends her sequences


âś… Quality audience vs. big numbers






HIGHLIGHTS FROM EPISODE


⏰ 3:28- How she discovered email marketing


⏰ 7:03- The job description she would give email marketing


⏰ 9:13- What she considers a “conversion”


⏰ 12:15-  How she knows when an offer will convert 


⏰ 17:36- Why she didn’t use a tripwire offer


⏰ 19:17- Other things she has tried to increase conversions


⏰ 24:50- Long emails vs. short emails: which performs better?


⏰ 30:38- Extra conversion tip from Margaret


⏰ 38:05- Where to connect and find her




Important Links👌


Join the Next Email Marketing Mentorship: https://sapphirelearninghub.com/mentorship


Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing


LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/


Instagram: https://www.linkedin.com/in/ayebanoabenwari/


LinkedIn: https://www.instagram.com/dr.sapphire_/


Ever wonder what really happens when you hit send on that campaign? Email Marketing Experiments đź§Ş: Email Marketing Strategies for Business Owners, Service Providers & Freelancers pulls back the curtain completely. Hosted by Dr. Ayebanoa Sapphire Benwari, this isn't about theory or perfect case studies. It's a raw look at the actual tests run in real businesses-the clever ideas that flopped and the simple tweaks that unexpectedly drove revenue. Each episode feels like a private debrief where you get the unvarnished truth about what moved the needle and what quietly fizzled out. You'll hear specific breakdowns of everything from crafting a welcome sequence that actually gets read to structuring a sales campaign that doesn't feel pushy, along with honest conversations about growing a list with integrity. The value of this podcast lies in its transparency; it turns the solitary act of planning your marketing into a collaborative learning session. By sharing both the wins and the messy lessons learned, the show provides a practical, no-fluff resource for anyone tired of generic advice and ready to hear what tactics are genuinely worth their time. Tune in for a dose of reality and actionable insights you can apply directly to your own strategy.
Author: Language: English Episodes: 50

Email Marketing Experiments đź§Ş:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers
Podcast Episodes
#24: The $14K Email Campaign That Brought Clients Back with Shannon Vondy [not-audio_url] [/not-audio_url]

Duration: 1:00:56
If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love. My guest, Shannon, breaks down how she built an email system that…
#20: Create Your Welcome Sequence Map With Dr. Sapphire [not-audio_url] [/not-audio_url]

Duration: 57:38
This episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist and Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurt…