#38: Five Things I've Tried in Email Marketing to Increase Conversions with Margaret Etudo

#38: Five Things I've Tried in Email Marketing to Increase Conversions with Margaret Etudo

Author: Dr. Ayebanoa Sapphire Benwari December 7, 2025 Duration: 40:46

In this episode, Margaret — a fun, witty, and results-driven email marketer — shares five powerful things she has tried to increase conversions in her campaigns. She dives into why she fell in love with email marketing, why getting the right audience from Day 1 matters, her behind-the-scenes strategies, how she structures her sequences, and why she prioritizes quality subscribers over large lists.

If you want real, proven, practical conversion tactics (with some laughter along the way), this episode is for you.

Loved this Episode? Leave us review and share,it helps other people discover our podcast.🤗



GUEST RESOURCES 

Guest: Margaret Etudo

 

Website: http://www.marketinghollow.com


TikTok: http://tiktok.com/@margaret_etudo


Link to community: https://lms.marketinghollow.com/step/mh-paid-community




LISTEN OUT FOR


âś… How email marketing made her stay committed (shortened)


âś… Why getting the right people from the start matters


âś… The role of consistent marketing in better email results


âś… Behind-the-scenes look at her marketing processes


âś… How she builds and sends her sequences


âś… Quality audience vs. big numbers






HIGHLIGHTS FROM EPISODE


⏰ 3:28- How she discovered email marketing


⏰ 7:03- The job description she would give email marketing


⏰ 9:13- What she considers a “conversion”


⏰ 12:15-  How she knows when an offer will convert 


⏰ 17:36- Why she didn’t use a tripwire offer


⏰ 19:17- Other things she has tried to increase conversions


⏰ 24:50- Long emails vs. short emails: which performs better?


⏰ 30:38- Extra conversion tip from Margaret


⏰ 38:05- Where to connect and find her




Important Links👌


Join the Next Email Marketing Mentorship: https://sapphirelearninghub.com/mentorship


Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing


LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/


Instagram: https://www.linkedin.com/in/ayebanoabenwari/


LinkedIn: https://www.instagram.com/dr.sapphire_/


Ever wonder what really happens when you hit send on that campaign? Email Marketing Experiments đź§Ş: Email Marketing Strategies for Business Owners, Service Providers & Freelancers pulls back the curtain completely. Hosted by Dr. Ayebanoa Sapphire Benwari, this isn't about theory or perfect case studies. It's a raw look at the actual tests run in real businesses-the clever ideas that flopped and the simple tweaks that unexpectedly drove revenue. Each episode feels like a private debrief where you get the unvarnished truth about what moved the needle and what quietly fizzled out. You'll hear specific breakdowns of everything from crafting a welcome sequence that actually gets read to structuring a sales campaign that doesn't feel pushy, along with honest conversations about growing a list with integrity. The value of this podcast lies in its transparency; it turns the solitary act of planning your marketing into a collaborative learning session. By sharing both the wins and the messy lessons learned, the show provides a practical, no-fluff resource for anyone tired of generic advice and ready to hear what tactics are genuinely worth their time. Tune in for a dose of reality and actionable insights you can apply directly to your own strategy.
Author: Language: English Episodes: 50

Email Marketing Experiments đź§Ş:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers
Podcast Episodes
#43: Last Call to Join the Email Marketing Mentorship Class of 2026 [not-audio_url] [/not-audio_url]

Duration: 58:40
This episode is the final call to join the Email Marketing Mentorship Class of 2026.The one program that will hold your hand to ensure you build skill, experience and confidence in email marketing.It's 80% practice and 2…
#42: Why I'm Allergic to Email Marketing with Michelle Wintersteen [not-audio_url] [/not-audio_url]

Duration: 45:21
In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually ma…