#49: Inside Our Q1 Email Strategy: Data, Growth and Lessons Learnt with Dr. Sapphire

#49: Inside Our Q1 Email Strategy: Data, Growth and Lessons Learnt with Dr. Sapphire

Author: Dr. Ayebanoa Sapphire Benwari May 6, 2026 Duration: 28:10

What really worked in Q1 email marketing and what didn’t?

In this episode, we take you behind the scenes of our email strategy, breaking down real data, performance insights, and the exact lessons shaping our next moves.

Inside The Episode

1. Q1 email performance breakdown: subscribers, opens, clicks & campaigns

2. The ANCO framework: attract, nurture, convert, optimize explained

3. How International Women’s Day campaign drove the highest subscriber growth

4. Email strategies that boosted open rates and engagement

5. Why list cleaning improved performance and deliverability

6. Best-performing subject lines and content types revealed

7. Key lessons and experiments shaping Q2 email strategy

Episode Timeline

[01:13] – Introduction to Q1 email marketing report

[02:01] – Email goals: building community & getting client

[02:22] – Tools used + new MailerLite features

[03:43] – Q1 data overview: subscribers, emails sent, open rates

[04:47] – January performance: campaigns, open & click rates

[05:20] – February performance: engagement trends & improvements

[05:37] – March performance: highest engagement & growth

[06:06] – Attract phase: campaigns that drove subscriber growth

[08:08] – Nurture phase: emails that increased engagement

[14:06] – List cleaning and its impact on performance

[14:20] – Best-performing emails and subject lines

[17:17] – Key challenges and missed opportunities

[24:18] – Q2 strategy: experiments, improvements & next steps

[25:00] – Bonus: Automations revamping and sending Emails intentionally

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Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Services: https://sapphirelearninghub.com/services/

Gift 👇:

Download These 12 Emails Free: https://sapphirelearninghub.com/services/


Ever wonder what really happens when you hit send on that campaign? Email Marketing Experiments đź§Ş: Email Marketing Strategies for Business Owners, Service Providers & Freelancers pulls back the curtain completely. Hosted by Dr. Ayebanoa Sapphire Benwari, this isn't about theory or perfect case studies. It's a raw look at the actual tests run in real businesses-the clever ideas that flopped and the simple tweaks that unexpectedly drove revenue. Each episode feels like a private debrief where you get the unvarnished truth about what moved the needle and what quietly fizzled out. You'll hear specific breakdowns of everything from crafting a welcome sequence that actually gets read to structuring a sales campaign that doesn't feel pushy, along with honest conversations about growing a list with integrity. The value of this podcast lies in its transparency; it turns the solitary act of planning your marketing into a collaborative learning session. By sharing both the wins and the messy lessons learned, the show provides a practical, no-fluff resource for anyone tired of generic advice and ready to hear what tactics are genuinely worth their time. Tune in for a dose of reality and actionable insights you can apply directly to your own strategy.
Author: Language: English Episodes: 50

Email Marketing Experiments đź§Ş:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers
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