The Second Act: Selling Your Business and Coming Back for More with Cathryn Lavery

The Second Act: Selling Your Business and Coming Back for More with Cathryn Lavery

Author: Dylan Jahraus | Founder, Etsy Business Coach and E-commerce Expert July 16, 2024 Duration: 34:16
In this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more. In this week’s episode we discuss: [02:08] How Cathryn started Best Self Co and how the products have evolved [04:22] How to differentiate your brand from others [05:56] Cathryn’s journey from Kickstarter to Shopify and Amazon [07:26] How Cathryn plans to incorporate Amazon going forward [08:37] Cathryn’s pricing strategy for Amazon vers...

Dylan Jahraus, an Etsy business coach and e-commerce expert who has personally sold over $1.25 million on the platform, hosts Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop. This isn't just theory; it's a practical guide built on real, proven results, like generating over 50,000 monthly shop visits and creating a single product that brought in more than half a million dollars. Each episode breaks down the specific techniques and strategic shifts that actually move the needle for an online shop. You'll get Dylan's firsthand experience alongside conversations with a diverse range of voices who have been there, from six-figure sellers and brand builders to creatives and moms who turned their side projects into full-time ventures. They share their exact processes, the obstacles they overcame, and the decisions that fueled their growth. Whether you're figuring out how to list your first item or strategizing to scale a thriving storefront, this podcast delivers concrete advice you can apply immediately. It’s a deep, ongoing resource for anyone serious about building a sustainable and profitable creative business, blending the unique ecosystem of Etsy with broader e-commerce fundamentals for a comprehensive look at modern selling.
Author: Language: en-us Episodes: 100

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
Podcast Episodes
Part 2: WHAT TO SELL ON ETSY | 25 Product Ideas for Etsy Sales Today [not-audio_url] [/not-audio_url]

Duration: 18:53
Nowadays consumers aren’t messaging everyone to tell them they must buy X thing. Instead they are sharing photos of things they like and things that make them feel or appear as their ideal self. In today’s episode, I giv…
WHAT TO SELL ON ETSY | 25 Product Ideas for Etsy Sales Today [not-audio_url] [/not-audio_url]

Duration: 17:17
Did you know that you should have 7 types of products in your Etsy shop? Curious about what those are? In today’s episode I cover one of the BEST types of products to include in your shop if you want fantastic FREE marke…
$1.25 Million Etsy Seller Answers Your Questions & Etsy Tips [not-audio_url] [/not-audio_url]

Duration: 20:11
PART 1 Q&A— In today’s episode, I’m Answering YOUR Questions! Send me an email at team@dylanjahraus.com OR sign up for a free call and we can chat more about your goals and how my blueprint can help get to that multi-six…
From $0 to $1.25 Million on Etsy | How to Sell on Etsy in 2023 [not-audio_url] [/not-audio_url]

Duration: 14:54
When the market is good even F players make money, and then they think they’re A players. This was 2020-2021 on Etsy—you didn’t need to be very good OR strategic to make money. Today’s market is different and 2023 will p…
What NOT to Sell On Etsy | What To Sell On Etsy [not-audio_url] [/not-audio_url]

Duration: 17:28
STOP selling things YOU like on Etsy. You are likely not your most profitable customer. In today’s episode I give you MY strategy for building a shop FULL of market leaders and FULL of items that profitable customers act…
HOW TO GET YOUR FIRST 100 SALES ON ETSY | How to Sell on Etsy 2022 [not-audio_url] [/not-audio_url]

Duration: 10:13
Struggling to get 100 sales on Etsy? In today’s episode, I break down a list of PROFITABLE ACTION STEPS that you need to implement if you’re looking to accelerate your first 100 sales on Etsy… Need help? Send me an email…
STOP CHASING ETSY TRENDS | Why Following Etsy Trends Will Not Work [not-audio_url] [/not-audio_url]

Duration: 10:41
Are you looking on Etsy for what’s trending? STOP! Trends do not show up on Etsy first. If you wait until a trend is on Etsy you are at least 4-6 months behind. In today’s episode I walk you through HOW to actually disco…