The Second Act: Selling Your Business and Coming Back for More with Cathryn Lavery

The Second Act: Selling Your Business and Coming Back for More with Cathryn Lavery

Author: Dylan Jahraus | Founder, Etsy Business Coach and E-commerce Expert July 16, 2024 Duration: 34:16
In this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more. In this week’s episode we discuss: [02:08] How Cathryn started Best Self Co and how the products have evolved [04:22] How to differentiate your brand from others [05:56] Cathryn’s journey from Kickstarter to Shopify and Amazon [07:26] How Cathryn plans to incorporate Amazon going forward [08:37] Cathryn’s pricing strategy for Amazon vers...

Dylan Jahraus, an Etsy business coach and e-commerce expert who has personally sold over $1.25 million on the platform, hosts Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop. This isn't just theory; it's a practical guide built on real, proven results, like generating over 50,000 monthly shop visits and creating a single product that brought in more than half a million dollars. Each episode breaks down the specific techniques and strategic shifts that actually move the needle for an online shop. You'll get Dylan's firsthand experience alongside conversations with a diverse range of voices who have been there, from six-figure sellers and brand builders to creatives and moms who turned their side projects into full-time ventures. They share their exact processes, the obstacles they overcame, and the decisions that fueled their growth. Whether you're figuring out how to list your first item or strategizing to scale a thriving storefront, this podcast delivers concrete advice you can apply immediately. It’s a deep, ongoing resource for anyone serious about building a sustainable and profitable creative business, blending the unique ecosystem of Etsy with broader e-commerce fundamentals for a comprehensive look at modern selling.
Author: Language: en-us Episodes: 100

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
Podcast Episodes
HOW I SOLD $96,284 OF ONE ETSY LISTING | How to Grow On Etsy [not-audio_url] [/not-audio_url]

Duration: 7:26
$96,284 sales from ONE listing? Am I joking? Nope! What’s the secret? Two words: POWER LISTING. Send me an email at team@dylanjahraus.com OR sign up for a free call and we can chat more about your goals and how my bluepr…
HOW TO GET 10,000 SALES ON ETSY IN 1 YEAR | The Power of a Loss Leader [not-audio_url] [/not-audio_url]

Duration: 11:41
Does 10,000 Etsy sales feel completely unattainable? Think again! There is 1 KEY product type that you need to have in your shop to scale your order count and your shop track record fast— a loss leader. In today’s episod…
HOW ETSY BOUGHT $2 MILLION+ IN REAL ESTATE [not-audio_url] [/not-audio_url]

Duration: 6:36
Etsy is an amazing VEHICLE to fund investments that build generational wealth— like real estate! We leveraged a high cash flow Etsy business to fund over $2.5M in real estate investments in Southern California. Want to k…