From Getting Scammed to Building a Unicorn

From Getting Scammed to Building a Unicorn

Author: Thomas Ohr June 25, 2026 Duration: 33:11
Join us for a conversation with Tarek Müller, co-founder and co-CEO of ABOUT YOU, a leading European fashion and lifestyle e-commerce platform and Hamburg’s first unicorn. Tarek shares his journey from building websites at 13 to scaling one of Europe’s fastest-growing tech companies, and dives deep into the future of digital commerce, AI, and sustainable retail - and his close brush with a scammer! In this interview, Tarek reflects on his entrepreneurial roots, the evolution of ABOUT YOU, and the strategic shifts shaping e-commerce today. He also explores the role of AI, the balance between personalisation and sustainability, and how ABOUT YOU fits into the broader ecosystem of modern commerce infrastructure.

Hosted by Thomas Ohr, the EU-Startups Podcast pulls back the curtain on the continent's most dynamic and innovative companies. This isn't about abstract theory; it's a direct line to the founders, investors, and operators who are actually building the future across European cities. Each conversation digs into the tangible details-the early struggles for funding, the strategic pivots, the challenges of scaling across borders, and the personal journeys behind the headlines. You'll hear candid stories about what works and what doesn't in the intersecting worlds of technology and business, offering real insights for entrepreneurs at any stage and anyone curious about the mechanics of startup culture. As the audio companion to the leading online magazine EU-Startups.com, this podcast delivers depth and context you won't find elsewhere, turning each episode into a practical case study. Tune in for an authentic, unvarnished look at the ideas and people driving Europe's entrepreneurial landscape forward.
Author: Language: English Episodes: 50

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