The Startup Turning Swamps Into Fashion Gold

The Startup Turning Swamps Into Fashion Gold

Author: Thomas Ohr June 18, 2026 Duration: 29:16
In this exclusive interview, we sit down with Julian Ellis-Brown, CEO and co-founder of Ponda, the innovative biomaterials company developing the world’s first wetland-regenerating material supply chain. Julian shares the story behind Ponda’s mission to transform how we think about materials - starting with BioPuff, a plant-based insulation made from bulrush grown on restored wetlands. Discover how Ponda is redefining sustainability in fashion by linking material innovation with ecosystem restoration. Julian discusses the challenges and breakthroughs of scaling a regenerative supply chain, the role of farmers and landowners in their journey, and why wetlands are the key to a more resilient, carbon-negative future. Learn about Ponda’s collaborations with major brands like Stella McCartney, Berghaus, Sheep Inc., and Parley for the Oceans, and how their crowdfunding campaign is accelerating the shift from pilot to commercial scale.

Hosted by Thomas Ohr, the EU-Startups Podcast pulls back the curtain on the continent's most dynamic and innovative companies. This isn't about abstract theory; it's a direct line to the founders, investors, and operators who are actually building the future across European cities. Each conversation digs into the tangible details-the early struggles for funding, the strategic pivots, the challenges of scaling across borders, and the personal journeys behind the headlines. You'll hear candid stories about what works and what doesn't in the intersecting worlds of technology and business, offering real insights for entrepreneurs at any stage and anyone curious about the mechanics of startup culture. As the audio companion to the leading online magazine EU-Startups.com, this podcast delivers depth and context you won't find elsewhere, turning each episode into a practical case study. Tune in for an authentic, unvarnished look at the ideas and people driving Europe's entrepreneurial landscape forward.
Author: Language: English Episodes: 50

EU-Startups Podcast
Podcast Episodes