Big Ideas on Tight Budgets with Zendesk, Catalyst, and Intuit Canada

Big Ideas on Tight Budgets with Zendesk, Catalyst, and Intuit Canada

Author: Bizzabo December 2, 2024 Duration: 46:41

In this episode of Event Experience by Bizzabo, host Rachel Moore discusses tips for effective budgeting in 2025 with Noelle Feist, Senior of Global Strategic Events at Zendesk, Ashley Casal, Director of In-Person Events at Catalyst, and Rachel Burden, Head of Events and Sponsorships at Intuit Canada. 

They highlight the importance of contingency planning, how creative thinking is the key to creating exceptional experiences on a tight budget, and how to manage-up when budgets are stretched thin. 

Meet our panel

Noelle Feist is the Senior of Global Strategic Events at Zendesk. In case you're not familiar, Zendesk is a service-first CRM company that builds powerful and flexible software to meet the needs of any business.

Ashley Casal is the Director of In-Person Events at Catalyst, the go-to resource on advancing gender equity at work, leading women's inclusion and advancement and helping organizations drive systemic change.

Rachel Burden is the Head of Events and Sponsorships at Intuit Canada. Serving approximately 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, Intuit helps put more money in consumers' and small businesses' pockets, saving them time by eliminating work, and ensuring they have confidence in every financial decision they make.

Here's what you'll learn in this conversation:

  • How to define your event objective and allocate your budget accordingly

  • Tips for creating a flexible budget 

  • Ideas for keeping event costs low

Mentioned in this episode

Noelle Feist on LinkedIn

Zendesk

Ashley Casal on LinkedIn

Catalyst

Rachel Burden on LinkedIn

Intuit Canada

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/tight-budgets-zendesk-catalyst-intuit-canada


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
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