Demanding attention through compelling events with Kelly Carlsted of Dremio

Demanding attention through compelling events with Kelly Carlsted of Dremio

Author: Bizzabo July 15, 2024 Duration: 28:10

In this episode, we'll zero in on the role of events within integrated marketing with Kelly Carlsted to understand the critical aspects of managing event revenue and demand generation.

Kelly Carlsted is the Senior Manager of Global Field Marketing and Events for Dremio.

Kelly shares her journey and insights on why revenue-oriented thinking is essential for event planners. From blending awareness campaigns with field marketing initiatives to striking a balance between virtual and in-person events, Kelly discusses how understanding data and market positioning can help design better experiences that generate quality leads. 

Here's what you'll hear about in this conversation:

  • Stats about virtual and in-person event preferences post-COVID

  • Ways to make your event stand out in a competitive market

  • The importance of mentorship and community within the events industry

  • The value of continuing education for event professionals and whether pursuing a CMP is worthwhile

Mentioned in this episode

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/kelly-carlsted-demand-generation


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

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