How Brella Is Shaping Virtual 2.0 Events

How Brella Is Shaping Virtual 2.0 Events

Author: Bizzabo April 6, 2026 Duration: 41:01

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Mark Mallchok, event experience strategist and co-founder of Brella.

With over 30 years in the industry, Mark shares how events have evolved from traditional in-person formats to what he calls the "Virtual 2.0" era, where engagement, production quality, and accessibility take center stage.

He challenges common assumptions, including the belief that in-person events are always more effective and that virtual events inevitably lead to Zoom fatigue. Instead, Mark explains how virtual experiences have expanded access, enabling participation across geographies and budgets in ways that weren't previously possible.

The conversation explores how event planners can create more compelling digital experiences by prioritizing audience engagement over content volume. Mark encourages planners to think like broadcasters, focusing on storytelling, pacing, and production value, while also drawing inspiration from creators outside the events industry.

He also addresses the role of AI in event production, noting that while technology can enhance execution, human connection and storytelling remain at the core of memorable experiences.

This episode is packed with practical insights for planners looking to adapt, experiment, and elevate their virtual events in a rapidly changing landscape.

What you'll learn: 

  • Why virtual events can be more inclusive and scalable than in-person experiences

  • How to design engaging virtual sessions that avoid fatigue and hold attention

  • Why treating virtual events like broadcast productions leads to better results

For transcripts, mentions, and more, visit: https://www.bizzabo.com/brella-virtual-event-strategy


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

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