Improving exhibitor experiences at trade shows with Adam Jones

Improving exhibitor experiences at trade shows with Adam Jones

Author: Bizzabo July 8, 2024 Duration: 30:53

In this episode, we'll walk a mile in exhibitors' shoes with Adam Jones to reduce frustration and maximize value at your events.

In our own version of Undercover Boss, we examine the realities of the exhibitor experience at today's trade shows with Adam Jones. From applications consisting of hundreds of pages to a mashup of different vendors for booth activations, the trade show journey may leave much to be desired, which means we have all the opportunity to make it better in the future. 

Adam Jones is the CEO and Founder of FFAIR.

Here's what you'll hear about in this conversation:

  • Stats about frustration levels exhibitors experience at today's tradeshows

  • Ways event planners can improve exhibitor onboarding

  • Ideas to increase exhibitor retention and capture new business by delivering exceptional experiences

Mentioned in this episode

For the full transcript, mentions, and more, visit https://www.bizzabo.com/podcast/2024-event-industry-trends-webinar.


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

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