Making Summit a Family Reunion Event with Brian Mason

Making Summit a Family Reunion Event with Brian Mason

Author: Bizzabo September 16, 2024 Duration: 28:56

In this episode of the Event Experience podcast by Bizzabo, Brian Mason, Vice President of Strategy and Operations for CEMA, shares insights about Summit, including the use of innovative technology and strategies for immersive engagement. He discusses the importance of staying true to the audience's needs, the goals of Summit, and ongoing educational opportunities provided by CEMA throughout the year. 

Brian Mason is an accomplished global event professional with 20+ years of experience and expertise in event planning and administration, broadcast production, global account management, and large-scale project oversight. His main focuses have been on keynote production, broadcast and film production, and global events. 

Here's what you'll hear about in this conversation:

  • Tips to truly network with fellow event professionals

  • How AI will change the events industry much like mobile phones changed how we connect

  • Tactics for listening to your audience to learn their needs

Mentioned in this episode

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/brian-mason-cema-summit.


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
From Friction to Flow: Axon's Event Registration Tactics [not-audio_url] [/not-audio_url]

Duration: 33:57
On this episode of Event Experience by Bizzabo, host Rachel Moore sits down again with Samantha Arth, Project Manager of Marketing and Events at Axon, to tackle the often tricky world of event registration. Samantha dive…
Event Registration Mastery: Tactics from Nasdaq, Axon & Bizzabo [not-audio_url] [/not-audio_url]

Duration: 45:28
Struggling with event registration chaos? This episode of The Event Experience podcast tackles the biggest pain points and practical solutions, straight from industry leaders. Host Rachel Moore recaps a dynamic Bizzabo w…
From Agency to Brand: Smartsheet's ENGAGE User Conference [not-audio_url] [/not-audio_url]

Duration: 32:17
In this episode of Event Experience, host Rachel Moore chats with Andy Lowe, Senior Corporate Events Manager at Smartsheet, about producing the ENGAGE user conference. Andy shares how he transitioned from agency life to…
Elevating Event Networking: Smarter Matches and Inclusive Experiences [not-audio_url] [/not-audio_url]

Duration: 41:49
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Will Curran, Bizzabo's brand ambassador, to discuss the evolving landscape of event networking, inclusivity, and attendee engagement. Will s…
Crafting Transformative Event Experiences: Insights from Wilson Dow [not-audio_url] [/not-audio_url]

Duration: 39:57
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews David Grass, Senior Director of Client Strategy and Marketing at Wilson Dow, about the findings from their pop culture trends report. The discu…
Turning Event Data into Business Wins with AWS, Encore, and 6Sense [not-audio_url] [/not-audio_url]

Duration: 49:34
In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning…