Making Summit a Family Reunion Event with Brian Mason

Making Summit a Family Reunion Event with Brian Mason

Author: Bizzabo September 16, 2024 Duration: 28:56

In this episode of the Event Experience podcast by Bizzabo, Brian Mason, Vice President of Strategy and Operations for CEMA, shares insights about Summit, including the use of innovative technology and strategies for immersive engagement. He discusses the importance of staying true to the audience's needs, the goals of Summit, and ongoing educational opportunities provided by CEMA throughout the year. 

Brian Mason is an accomplished global event professional with 20+ years of experience and expertise in event planning and administration, broadcast production, global account management, and large-scale project oversight. His main focuses have been on keynote production, broadcast and film production, and global events. 

Here's what you'll hear about in this conversation:

  • Tips to truly network with fellow event professionals

  • How AI will change the events industry much like mobile phones changed how we connect

  • Tactics for listening to your audience to learn their needs

Mentioned in this episode

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/brian-mason-cema-summit.


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

Event Experience
Podcast Episodes
Cultivating event team success and longevity with Ashley Ronkowski [not-audio_url] [/not-audio_url]

Duration: 31:36
In this episode, Event Experience host Rachel Moore interviews Ashley Ronkowski, a seasoned event professional with extensive experience in event planning and marketing. Ronkowski shares her comprehensive approach to eve…
Building an iconic festival experience with SXSW's Hugh Forrest [not-audio_url] [/not-audio_url]

Duration: 31:28
In this episode, host Rachel Moore sits down with Hugh Forrest, the Co-president and Chief Programming Officer of SXSW. With roughly 35 years of experience with SXSW, Forrest explores the evolution of this monumental eve…