Maximizing ROI and relationships through micro-events with Aleksandra Panyukhina

Maximizing ROI and relationships through micro-events with Aleksandra Panyukhina

Author: Bizzabo February 12, 2024 Duration: 37:13

Say hello to Aleksandra Panyukhina, the Director of Experience Marketing at Pixelz, who brings more than 12 years of expertise in the events industry to this episode of Event Experience. 

Listen in as Panyukhina (pronounced Pan-YOO-keenah) discusses the importance of creating intimate, memorable experiences — aka micro-events — that foster genuine connections and trust. For Panyukhina, these smaller events contrast with larger-scale events where such personal engagement is often lacking.

 

She also shares her approach to experience marketing, which encompasses events, account-based marketing (ABM), partner marketing, and community building. The conversation also delves into the logistical and strategic aspects of organizing micro-events. 

Here's what you'll hear about in this conversation:

  • The macro impact of micro-events in creating lasting relationships and trust with target accounts

  • Why small-scale events require a deeper audience understanding and a focus on creating comfortable, engaging environments

  • How collaboration with sales teams and internal stakeholders is crucial for aligning event goals with broader business objectives

Mentioned in this episode

 


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 100

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