SentinelOne's Approach to Event Networking, Budget, and AI

SentinelOne's Approach to Event Networking, Budget, and AI

Author: Bizzabo June 26, 2026 Duration: 28:46

Only 15% of event organizers say networking is effective in 2026, down from nearly 50% the year prior, according to Bizzabo's 2026 Benchmarks Report. Bethany Murphy, Senior Director of Global Strategic Events at SentinelOne, returns to Event Experience to explain why — and what to do about it.

With 20+ years in the tech sector, Bethany covers how to design networking that actually works, why high-performing teams treat their events calendar as a portfolio, where AI creates real operational value, and how to manage budget ROI when show services costs are rising 10 to 15% year over year.

For transcripts, quotes, and more, visit: www.bizzabo.com/podcast/sentinelone-event-networking-budget-roi-ai


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 50

Event Experience
Podcast Episodes
Crafting Transformative Event Experiences: Insights from Wilson Dow [not-audio_url] [/not-audio_url]

Duration: 39:57
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews David Grass, Senior Director of Client Strategy and Marketing at Wilson Dow, about the findings from their pop culture trends report. The discu…
Turning Event Data into Business Wins with AWS, Encore, and 6Sense [not-audio_url] [/not-audio_url]

Duration: 49:34
In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning…
AI, AR, and Sustainability in Events with BB Blanc [not-audio_url] [/not-audio_url]

Duration: 37:37
In this episode of Event Experience by Bizzabo, Rachel Moore interviews Adam Palleschi, managing director of BB Blanc, about his journey from technician to director, the evolving role of technology in events, and the imp…
Breaking Down Event Trends, Budgets, and Engagement with 6sense [not-audio_url] [/not-audio_url]

Duration: 30:34
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Bethany Murphy, the Head of Events at 6sense, to discuss her extensive experience in event planning and marketing. They explore current trends in…