SentinelOne's Approach to Event Networking, Budget, and AI

SentinelOne's Approach to Event Networking, Budget, and AI

Author: Bizzabo June 26, 2026 Duration: 28:46

Only 15% of event organizers say networking is effective in 2026, down from nearly 50% the year prior, according to Bizzabo's 2026 Benchmarks Report. Bethany Murphy, Senior Director of Global Strategic Events at SentinelOne, returns to Event Experience to explain why — and what to do about it.

With 20+ years in the tech sector, Bethany covers how to design networking that actually works, why high-performing teams treat their events calendar as a portfolio, where AI creates real operational value, and how to manage budget ROI when show services costs are rising 10 to 15% year over year.

For transcripts, quotes, and more, visit: www.bizzabo.com/podcast/sentinelone-event-networking-budget-roi-ai


Ever wondered what really happens behind the curtain of a massive conference or a groundbreaking product launch? Event Experience, presented by Bizzabo, pulls back that curtain entirely. This isn't about abstract theory; it's a direct line to the people who've actually built the stages, managed the chaos, and captivated thousands. Each episode sits down with a different Event Experience Leader, those individuals responsible for shaping how we gather and connect. You'll hear firsthand accounts-the unexpected hurdles, the last-minute saves, and the strategies that turned a simple gathering into a memorable phenomenon. Conversations dive deep into the practical realities of event marketing and management, exploring how to genuinely engage an audience and, crucially, how to define and measure success beyond just ticket sales. The podcast serves as a collective masterclass, distilling hard-won wisdom from the trenches of global events. If you're involved in bringing people together, whether for a corporate function or a sprawling festival, these candid stories and actionable insights will change how you approach your next project. Tune in to learn from the best, so you can leave your own audience talking long after the lights come up.
Author: Language: English Episodes: 50

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