FiredUp! - The Startup Marketing Podcast

FiredUp! - The Startup Marketing Podcast

Author: Firebrand Language: English Episodes: 100
Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Episodes
Is Corporate Blogging Dead? [not-audio_url] [/not-audio_url]

Duration: 31:39
Is your corporate blog feeling a bit… dusty? Are you questioning if the effort you put into blogging still pays off in today's fast-changing digital world? Many marketers in early and late-stage startups grapple with whe…
Driving Leads in Fintech Today with Bill Rice [not-audio_url] [/not-audio_url]

Duration: 44:08
Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting i…
The Hottest Trends in Tech Marketing [not-audio_url] [/not-audio_url]

Duration: 41:17
We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this y…
Email Marketing in the AI Era [not-audio_url] [/not-audio_url]

Duration: 37:59
In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication metho…
How to Combat Ad Fraud with Rich Kahn [not-audio_url] [/not-audio_url]

Duration: 42:50
Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by fraudsters. Let’s face it: it’s no longer a question of whether you have fraud, but a question of how much fraud is affecti…
Building a CEO's Personal Brand with Loreta Tarozaite [not-audio_url] [/not-audio_url]

Duration: 39:28
With the increase in AI-created content, having an authentic personal brand built by your CEO is more important than ever to stand out. But how does one go about deciding what their personal brand even i, and what are th…
An Introduction to GEO with Shane Jordan [not-audio_url] [/not-audio_url]

Duration: 30:44
Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy. As AI chatbots like ChatGPT and Google’s AI overviews transform how people seek information, brands must adapt their conte…
What is Happening at TechCrunch? [not-audio_url] [/not-audio_url]

Duration: 36:58
TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in 2005 by Mike Arrington. From its origins as a tech blog to becoming a major media property, TechCrunch has undergone signi…
What's New in Cybersecurity PR with Nick Lagalante [not-audio_url] [/not-audio_url]

Duration: 46:06
The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity space. The stakes are higher, threats lurk around every corner, and well-planned PR strategies often need to take a back…
Marketing in the Era of Uncertainty [not-audio_url] [/not-audio_url]

Duration: 36:35
In the world of startup marketing, uncertainty isn’t just a buzzword– it’s a daily reality. Whether it’s tariffs, rising interest rates, or the rising popularity of AI, marketing leaders are finding themselves in a chall…