How Debt & Desperation Led to Value-Based Pricing & Selling Strategy

How Debt & Desperation Led to Value-Based Pricing & Selling Strategy

Author: Austin L. Church April 28, 2022 Duration: 18:47
In Episode #2, Austin L. Church reflects back on a difficult season in his career in the fall of 2015. During a trip to Florida, he discovered that he and his wife were spending more than he was earning. They were back in debt. Austin had been binge-listening to Brennan Dunn’s Double Your Freelancing podcast, and several ideas Brennan shared became the next freelance experiments Austin tried. Instead of doing discovery sessions for free, he tried selling strategy as a standalone offer. This one move put his business on a whole new trajectory. Sometimes, we need a breakdown to have a breakthrough.

Austin L. Church hosts Freelance Cake, a resource built for independent professionals who are tired of the hustle-for-every-dollar grind. The focus here is on sustainable strategy over shortcuts, exploring the underlying mindsets and operational habits that actually create leverage in a solo business. Instead of fleeting trends, each conversation delivers practical, timeless ideas designed to increase both your income and your satisfaction with the freelance life. You'll hear clear discussions on setting boundaries, pricing with confidence, and streamlining client work-all aimed at reducing unnecessary effort while improving outcomes. This isn't about working harder; it's about working smarter, with a focus on principles that remain relevant no matter how the market shifts. Tune into this podcast for straightforward advice that helps you build a practice that feels less like a constant scramble and more like a deliberate, rewarding craft.
Author: Language: English Episodes: 21

Freelance Cake
Podcast Episodes
Growth by Subtraction: Less But Better [not-audio_url] [/not-audio_url]

Duration: 27:40
Hitting ~$330K should've felt like a win. Instead, it revealed the real bottleneck: complexity.In this episode, Austin talks about how pruning services, projects, and obligations—less, but better—created the space for sa…
The 4 Stages of Freelancing Explained | Part 2 [not-audio_url] [/not-audio_url]

Duration: 21:10
In this continuation of “The 4 Stages of Freelancing,” Austin L. Church explores the last two stages: Lifestyler and Diversifier. After they’ve navigated through the Moonlighter and Hustler phases, freelancers reach a le…
The 4 Stages of Freelancing Explained | Part 1 [not-audio_url] [/not-audio_url]

Duration: 15:39
You’ve surely heard of the corporate ladder, but what are the career progressions for freelancers? Those of us who sell creativity in some form usually freelance part-time at the start, and those who stick with it eventu…