How Debt & Desperation Led to Value-Based Pricing & Selling Strategy

How Debt & Desperation Led to Value-Based Pricing & Selling Strategy

Author: Austin L. Church April 28, 2022 Duration: 18:47
In Episode #2, Austin L. Church reflects back on a difficult season in his career in the fall of 2015. During a trip to Florida, he discovered that he and his wife were spending more than he was earning. They were back in debt. Austin had been binge-listening to Brennan Dunn’s Double Your Freelancing podcast, and several ideas Brennan shared became the next freelance experiments Austin tried. Instead of doing discovery sessions for free, he tried selling strategy as a standalone offer. This one move put his business on a whole new trajectory. Sometimes, we need a breakdown to have a breakthrough.

Austin L. Church hosts Freelance Cake, a resource built for independent professionals who are tired of the hustle-for-every-dollar grind. The focus here is on sustainable strategy over shortcuts, exploring the underlying mindsets and operational habits that actually create leverage in a solo business. Instead of fleeting trends, each conversation delivers practical, timeless ideas designed to increase both your income and your satisfaction with the freelance life. You'll hear clear discussions on setting boundaries, pricing with confidence, and streamlining client work-all aimed at reducing unnecessary effort while improving outcomes. This isn't about working harder; it's about working smarter, with a focus on principles that remain relevant no matter how the market shifts. Tune into this podcast for straightforward advice that helps you build a practice that feels less like a constant scramble and more like a deliberate, rewarding craft.
Author: Language: English Episodes: 21

Freelance Cake
Podcast Episodes
7-Step Freakout Protocol for Getting Last-Minute Freelance Income [not-audio_url] [/not-audio_url]

Duration: 12:51
In Episode 008, Austin shares his 7-step freakout protocol – which will come in handy when you’re staring down the end of the month and freaking out a little about your lack of freelance clients. Clients come and go. Mea…
Niching Down Is Really About Abundance Mindset & Strategic Simplicity [not-audio_url] [/not-audio_url]

Duration: 29:53
In Episode 006, Austin shares 16 benefits of finding a profitable and sustainable nice niche and explains why so many freelancers still choose not to specialize despite the apparent benefits. He also tackles 4 myths abou…