144: How to Grow a Small Business While Avoiding Burnout with Veronica Kirin

144: How to Grow a Small Business While Avoiding Burnout with Veronica Kirin

Author: Joey Held December 14, 2022 Duration: 45:08

Whether you're just exploring starting a small business or have been working at yours for years, chances are you have a LOT on your plate. And that's a fast-track ticket to Burnout City. And not the fun type of fast-track, like the passes that can get you to the front of an amusement park ride.

Veronica Kirin is a serial entrepreneur who found herself burnt out and frustrated. So, she decided to do something about it. By the time she sold her tech company, she had achieved what seems unthinkable: a 10-hour workweek.

Now, she's teaching small business owners how to do the same and take back control of their freedom. We're chatting through her three pillars of business scaling, why we need to overcome hustle culture, and her upcoming Empire Retreat in Croatia.

This episode is presented by MyLifeInABook.com. They offer a super fun way to get to know your loved ones better, collect timeless memories for future generations, and bring the family together! Use code "GPCT" at checkout or click right here and save $10 off your purchase.


Each week, Joey Held sits down for a genuine chat with someone quietly building, creating, or exploring something fascinating. Good People, Cool Things moves beyond the usual headlines to find the entrepreneurs sketching ideas in coffee shops, the musicians crafting albums in home studios, and the writers piecing together stories that haven't yet found a mainstream audience. These conversations live in the rich space where society, business, and culture overlap, revealing the personal journeys behind interesting projects. You'll hear the unpolished stories of how things actually get made-the late-night doubts, the unexpected breakthroughs, and the simple joys of doing work that matters. It’s less about generic advice and more about the specific, often quirky, paths people take. This podcast has a simple premise: good people are out there doing cool things, and their experiences are worth sharing. Tuning in feels like pulling up a chair with friends who remind you that passion projects and side hustles can grow into meaningful lives. The tone is consistently warm and curious, making every episode an engaging dive into the human side of entrepreneurship and creativity. Discover a new story each week, and you might just find the spark for your own next endeavor.
Author: Language: English Episodes: 100

Good People, Cool Things
Podcast Episodes
190: Listen to This While Searching on Google [not-audio_url] [/not-audio_url]

Duration: 27:16
Many of us dream of making money by doing creative things that we love to do. And the most successful creatives are making income in several different ways, consistently opening up doors to new opportunities. This episod…
189: Listen to This While Channeling Your Inner Child [not-audio_url] [/not-audio_url]

Duration: 26:32
Media may not fundamentally change our behavior, but it can shape what we believe. That's why sharing messages of togetherness, unity, and genuine interactions is so important.Modello Brown is the founder of Hip Hop Litt…
188: Listen to This While You Hiss Your Sibilants [not-audio_url] [/not-audio_url]

Duration: 35:03
Rachel Hanson is Editor-in-Chief of the digital magazine Sound Sorceresses, highlighting women who are doing incredible work in audio storytelling. There aren’t a ton of spaces out there in this realm, which needs to cha…
187: Listen to This When You're Feeling Like an Underdog [not-audio_url] [/not-audio_url]

Duration: 30:59
Welcome back to Good People, Cool Things! Bananas to think we're kicking off the SEVENTH season of this show. We're starting this season off in style with a true underdog story — or, more accurately, many underdog storie…
Season 7 of Good People, Cool Things Launches on February 7! [not-audio_url] [/not-audio_url]

Duration: 1:19
The new season of Good People, Cool Things is nearly upon us! This trailer is a sneak peek at what you can expect — and don't you worry, the corny jokes aren't going anywhere.Be sure to follow or subscribe to the show (d…
186: Listen to This While Doing Something That Brings You Joy [not-audio_url] [/not-audio_url]

Duration: 30:31
Welcome to the last episode of the year! There’s a lot more to come in 2024, and I’ll be back with the new season on February 7. For now, let’s wrap this season up in style!Jennifer Chen is a writer and the author of Art…
185: Listen to This While Sipping On Your Morning Coffee [not-audio_url] [/not-audio_url]

Duration: 20:22
For much of their lives, Alejandro Martignon and Fred Taylor were never big coffee drinkers. Alejandro helped out in his grandma's cafe in Colombia, and Fred watched as his NFL teammates downed several Venti Starbucks cu…
184: Listen to This While You Take On the AI Revolution [not-audio_url] [/not-audio_url]

Duration: 38:42
If you’ve been keeping an eye on things this year, you’ve probably heard about the rise of AI. Artificial intelligence can have some scary implications, such as stealing jobs or impersonating voices to extort money from…
183: Listen to This While You Start a Band [not-audio_url] [/not-audio_url]

Duration: 25:51
Social media can be a powerful tool for musicians. And Josh Simons has seen the power it can have. He co-founded Vampr, the world’s largest and most active social media network specifically for musicians.Josh knows what…
182: Listen to This While You Monkey Around [not-audio_url] [/not-audio_url]

Duration: 23:33
Leif Cocks is the founder of The Orangutan Project. He’s developed conservation plans for orangutans and influenced positive change for orangutan protection and survival, including the first successful reintroduction of…