144: How to Grow a Small Business While Avoiding Burnout with Veronica Kirin

144: How to Grow a Small Business While Avoiding Burnout with Veronica Kirin

Author: Joey Held December 14, 2022 Duration: 45:08

Whether you're just exploring starting a small business or have been working at yours for years, chances are you have a LOT on your plate. And that's a fast-track ticket to Burnout City. And not the fun type of fast-track, like the passes that can get you to the front of an amusement park ride.

Veronica Kirin is a serial entrepreneur who found herself burnt out and frustrated. So, she decided to do something about it. By the time she sold her tech company, she had achieved what seems unthinkable: a 10-hour workweek.

Now, she's teaching small business owners how to do the same and take back control of their freedom. We're chatting through her three pillars of business scaling, why we need to overcome hustle culture, and her upcoming Empire Retreat in Croatia.

This episode is presented by MyLifeInABook.com. They offer a super fun way to get to know your loved ones better, collect timeless memories for future generations, and bring the family together! Use code "GPCT" at checkout or click right here and save $10 off your purchase.


Each week, Joey Held sits down for a genuine chat with someone quietly building, creating, or exploring something fascinating. Good People, Cool Things moves beyond the usual headlines to find the entrepreneurs sketching ideas in coffee shops, the musicians crafting albums in home studios, and the writers piecing together stories that haven't yet found a mainstream audience. These conversations live in the rich space where society, business, and culture overlap, revealing the personal journeys behind interesting projects. You'll hear the unpolished stories of how things actually get made-the late-night doubts, the unexpected breakthroughs, and the simple joys of doing work that matters. It’s less about generic advice and more about the specific, often quirky, paths people take. This podcast has a simple premise: good people are out there doing cool things, and their experiences are worth sharing. Tuning in feels like pulling up a chair with friends who remind you that passion projects and side hustles can grow into meaningful lives. The tone is consistently warm and curious, making every episode an engaging dive into the human side of entrepreneurship and creativity. Discover a new story each week, and you might just find the spark for your own next endeavor.
Author: Language: English Episodes: 100

Good People, Cool Things
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