Tradeshow Follow-Up Plans, and Why You Need To Know LTV

Tradeshow Follow-Up Plans, and Why You Need To Know LTV

Author: Hard Knocks April 21, 2024 Duration: 55:49

In this episode of Hard Knocks, David and John discuss how critical it is to have a follow-up plan when you go to a trade show, in addition to why you NEED to know the LTV of your customers. Join as they discuss stories of the failures they've experienced and how they overcame them. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 📖 Key points in the episode: 0:00 Intro 7:39 Not Having Good KPIs 10:29 Good Followup Plan Starts Before It Ends 14:29 No Postmortems 18:43 Great Booth Space for a First Time Exhibitor 21:31 Lifetime Value of Your Customers 29:14 Finding Hunter Dogs and Their Importance 31:28 Helps Measure Your Sales People 32:45 Getting Instant Feedback for Advertising 37:20 Get Every Lead From Your Partners 42:15 the Number One KPI for a Trade Show 46:45 Whats the Future for People Like Copywriters? 55:08 Closing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 👥 Credits: Writers: David Fox and John Fox Editors: David Fox ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐


There's a difference between hearing a piece of advice and truly understanding the wisdom behind it. Hard Knocks is built on that distinction, moving beyond the surface-level tips that fill our feeds to explore the real stories where genuine insight is forged. Each conversation in this podcast centers on mentorship, but not in a theoretical way. Guests become the guiding voice you might have missed, sharing not only what they learned but, more importantly, how they learned it. You'll hear about the specific struggles, the unexpected turns, and the personal transformations that gave their lessons weight and truth. In a culture saturated with quick fixes, this is a space for depth and nuance, where the journey itself is the teacher. Listening to this podcast feels like gaining access to a series of candid, late-night conversations with people who have been through something meaningful and are willing to unpack it all-the failures, the doubts, and the hard-won clarity. It’s about finding applicable wisdom in the messy, human experiences we all share.
Author: Language: en-us Episodes: 18

Hard Knocks
Podcast Episodes
You’re Designing Your Website WRONG and How To Be a Secret Weapon [not-audio_url] [/not-audio_url]

Duration: 49:22
Another episode of Hard Knocks, this time with some harder hitting topics we might get some disagreeing opinions on! Tune in to learn about: 1. How your website is not, and should not, be a destination for your customers…
Networking Wisdom You’ll Never Find in a Book [not-audio_url] [/not-audio_url]

Duration: 52:40
We're back again! This time talking about some wisdom John and David have learned over the years as it comes to networking. Looking for a quick summary? Sure why not: 1. The best way to start a conversation with someone…
The THREE Most Important Questions in Sales and Marketing [not-audio_url] [/not-audio_url]

Duration: 1:22:58
So how do you sell and market a product or service through its entire lifecycle? From the inception of an idea, to selling it for the first time, and then making sure it continues to grow. On this episode of Hard Knocks,…
The Two Most Important Questions in Business and Life [not-audio_url] [/not-audio_url]

Duration: 1:04:40
Welcome back everyone! John and David are back once again to share more Hard Knocks they've learned along the way... so you can save yourself those cuts and bruises. This time they've got three in particular they dive de…
Why You Must Own All the Assets of Your Business [not-audio_url] [/not-audio_url]

Duration: 1:18:15
Join us this time as David and John talk about the importance of OWNING your assets and the dangers of not learning about KEY and RELATED parts of your job. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 📖 Key points…
Not Visiting Customers, and Why You Need a Sales Process [not-audio_url] [/not-audio_url]

Duration: 1:17:39
Welcome to another episode of Hard Knocks. This time John and David tell stories of business failures stemming from not visiting customers and having not defined sales process. And filled with tips along the way for how…