299. How Cannabis Goes Mainstream: Jasmine Bina on Culture, Risk & Reinvention, part 1

299. How Cannabis Goes Mainstream: Jasmine Bina on Culture, Risk & Reinvention, part 1

Author: Ellen Scanlon July 29, 2025 Duration: 26:03
How do stigmatized industries like cannabis become part of the cultural mainstream? In part 1 of host Ellen Scanlon’s conversation with Jasmine Bina, a cultural futurist and founder of the brand strategy agency Concept Bureau, we explore how culture shifts and who gets to shape those changes. Jasmine shares why outdated narratives still linger around cannabis, what Gen Z’s shift away from alcohol reveals about risk and identity, and why legalization alone isn’t enough to change public perception. If you’re curious about how cultural change actually happens—and what it means for cannabis, alcohol, and other emerging industries—this episode is a must-listen. Hosted by Ellen Scanlon Sign up for Ellen’s newsletter on Substack at https://dothepot.substack.com/ or at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dothepot.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow on IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dothepot⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / FB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dothepot⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dothepot⁠⁠⁠

Ellen Scanlon’s How to Do the Pot is an award-winning conversation that demystifies cannabis with a focus on women’s experiences. This isn’t a technical manual or a dry lecture; it’s a space where curiosity meets practical, joyful advice. The podcast explores how cannabis can intersect with health, well-being, and daily life, tackling questions that often go unasked. You’ll hear specific discussions about finding the right strain for relaxation or intimacy, using CBD for menstrual discomfort, and the nuanced differences between varieties like Harlequin and Gelato. There’s a deliberate and thoughtful choice in language here, too, favoring the term “cannabis” over other outdated labels. At its heart, the series amplifies personal stories and expert insights, creating a resource that feels both informative and deeply relatable. Whether you’re seeking relief, exploring for fun, or just want to understand the landscape better, this podcast provides a welcoming and smart guide through the often overwhelming world of cannabis, all from a perspective that is genuinely for women and by women.
Author: Language: English Episodes: 100

How to Do the Pot
Podcast Episodes
261. Cannabis Cooking 101: Bite into Fall Flavors [not-audio_url] [/not-audio_url]

Duration: 25:54
We’re thrilled to kick off a 3-part series about cooking with cannabis, starring the season’s favorite fruit—apples! Chefs Christina Wong, Amanda Jackson, Michellee Fox and Jenn Felmley share expert tips on infusing autu…
259. Buzzy Strains to Keep You Energized, Part 4 [not-audio_url] [/not-audio_url]

Duration: 26:50
We’ve reached the final episode in our “good weed” series, and it's all about energizing strains! These THC-forward strains provide focused energy and creativity, making them perfect for social outings, brainstorming ses…
258. Essential Strains for Feeling Balanced, Part 3 [not-audio_url] [/not-audio_url]

Duration: 21:02
Balanced cannabis strains have a unique way of enhancing your mood without tipping the scale too far in either direction. These strains help you feel just right — not too relaxed and not too energized. In part three of o…
257. Unwind Your Mind with the Best Relaxing Weed Strains, Part 2 [not-audio_url] [/not-audio_url]

Duration: 22:13
Part two of our “good weed” series is here, and we’re focusing on the best strains for relaxation! Whether you’re looking to unwind after a hectic day or need help falling asleep, we’ve got you covered. In this episode,…
256. What Is “Good Weed”? A Resource for Women, Part 1 [not-audio_url] [/not-audio_url]

Duration: 15:09
Today’s episode begins a 4-part series exploring what “good weed” truly means - for women. We’re challenging the outdated idea that “good weed” is defined by a group of guys hanging out in a smoky room. Instead, we’re re…
255. Guiding a Nervous Friend: Tips for Easing into Cannabis, Part 2 [not-audio_url] [/not-audio_url]

Duration: 25:17
In part 2 of our series helping you talk to a friend who feels nervous about weed, we dive deeper into practical tips for easing into cannabis use. Our expert guests share relatable advice on microdosing, picking the per…
254. How to Talk to Friends Who Are Nervous to Try Weed, Part 1 [not-audio_url] [/not-audio_url]

Duration: 27:32
In this episode, we kick off a two-part series on how to approach conversations with friends who are hesitant to try weed. Learn from experts about easing concerns around health, safety, and the fear of getting too high.…