299. How Cannabis Goes Mainstream: Jasmine Bina on Culture, Risk & Reinvention, part 1

299. How Cannabis Goes Mainstream: Jasmine Bina on Culture, Risk & Reinvention, part 1

Author: Ellen Scanlon July 29, 2025 Duration: 26:03
How do stigmatized industries like cannabis become part of the cultural mainstream? In part 1 of host Ellen Scanlon’s conversation with Jasmine Bina, a cultural futurist and founder of the brand strategy agency Concept Bureau, we explore how culture shifts and who gets to shape those changes. Jasmine shares why outdated narratives still linger around cannabis, what Gen Z’s shift away from alcohol reveals about risk and identity, and why legalization alone isn’t enough to change public perception. If you’re curious about how cultural change actually happens—and what it means for cannabis, alcohol, and other emerging industries—this episode is a must-listen. Hosted by Ellen Scanlon Sign up for Ellen’s newsletter on Substack at https://dothepot.substack.com/ or at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dothepot.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow on IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dothepot⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / FB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dothepot⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@dothepot⁠⁠⁠

Ellen Scanlon’s How to Do the Pot is an award-winning conversation that demystifies cannabis with a focus on women’s experiences. This isn’t a technical manual or a dry lecture; it’s a space where curiosity meets practical, joyful advice. The podcast explores how cannabis can intersect with health, well-being, and daily life, tackling questions that often go unasked. You’ll hear specific discussions about finding the right strain for relaxation or intimacy, using CBD for menstrual discomfort, and the nuanced differences between varieties like Harlequin and Gelato. There’s a deliberate and thoughtful choice in language here, too, favoring the term “cannabis” over other outdated labels. At its heart, the series amplifies personal stories and expert insights, creating a resource that feels both informative and deeply relatable. Whether you’re seeking relief, exploring for fun, or just want to understand the landscape better, this podcast provides a welcoming and smart guide through the often overwhelming world of cannabis, all from a perspective that is genuinely for women and by women.
Author: Language: English Episodes: 100

How to Do the Pot
Podcast Episodes
252. Rethinking Painkillers: Cannabis For Exercise Recovery, Part 3 [not-audio_url] [/not-audio_url]

Duration: 29:44
In the third and final episode of our Weed & Workouts series, we delve into the powerful role cannabis can play as a safer alternative to opioids for pain management. We chat with Anna Symonds, a former elite rugby playe…
250. Runner’s High is Real: Weed & Workouts, Part 1 [not-audio_url] [/not-audio_url]

Duration: 23:15
With the Paris Olympics on the horizon, we’re excited to kick off a new 3-part series about the intersection of cannabis and fitness. In this episode, we’ll chat with Hilary Achauer, a California-based journalist who ins…
249. Comedy + Cannabis: Perfect Pairings for a Good Laugh [not-audio_url] [/not-audio_url]

Duration: 16:12
Today’s show is all about putting a smile on your face! We’re pairing the popular cannabis strains Jack Herer and Strawberry Cough with some of the best comedy podcasts to bring you some much-deserved laughter and relaxa…
245. Marijuana Minister: Celebrating Pride With Stereotypes Podcast [not-audio_url] [/not-audio_url]

Duration: 31:35
This month, we are celebrating Pride with a brand new series! We’ll explore how the 1980s AIDS crisis in San Francisco led to the birth of medical cannabis and sparked a national legalization movement. Before our series…
244. Parenting and Cannabis: How to Talk to Your Kids About Weed [not-audio_url] [/not-audio_url]

Duration: 20:35
If you were to guess where teen cannabis consumption was higher, would you assume states where weed is legal or illegal? The answer might surprise you! In today's episode, we tackle the tricky topic of talking to kids ab…