Rich in Denmark

Rich in Denmark

Author: Kay Xander Mellish May 26, 2023 Duration: 7:26

Denmark is a rich country, but does it have rich people? It does, but Denmark's wealthy tend to keep a low profile, due to the informal Jante Law in Denmark that prohibits too much showing off. 

That said, spring and summer is great time to see Danish rich people in their natural habitat. That's when they put the roof down on their expensive German cars and drive through the medieval old towns, drink rosé chilled in silver buckets at fancy outdoor cafés, or sail through the harbor on their personal boats of various sizes. In the summer, Denmark's rich come out to play. 

There are two types of wealth in Denmark, old wealth and new wealth. Old wealth is the leftovers of Denmark's nobility, Dukes and Counts and Barons, even though noble privileges were officially abolished in 1849. Many of these families still own their old castles and country houses, some of which have been turned into hotels or fancy restaurants. You can stay there for a weekend with your sweetheart, very romantic.

And then there's new wealth. Denmark's richest man owns Bestseller, a fast fashion chain that owns names like Vero Moda and Jack & Jones. The heirs to LEGO, which is less than 100 years old, are also quite well off, and so are the heirs to the Ecco shoe fortune.

Finance types and entrepreneurs also figure on the list of richest people in Denmark. Every year, one of the local newspapers publishes a list of Denmark's top taxpayers – the people and companies who have paid the most taxes. In 2020, the top individual was a successful hedge fund guy who somehow ended up paying more taxes than Danske Bank, Denmark's largest bank.  In 2021, the list featured a man who got rich selling COVID quick tests. 

While there are small wealthy neighborhoods in Odense and Aarhus, most of Denmark's rich live in the Whisky Belt, which is the area along the coast north of Copenhagen. It's called the whisky belt because back in the day, whisky was the most expensive alcoholic drink. Poor people drank beer and schnapps.

 

This is the 122th episode of the "How to Live in Denmark podcast", and originally ran in 2023.

Get all of Kay Xander Mellish's books about Denmark at http://books.howtoliveindenmark.com. Book Kay for a talk to your group or organization at http://events.howtoliveindenmark.com.


For anyone curious about or currently navigating Danish life from the outside, How to Live in Denmark serves as an essential, on-the-ground guide. Hosted by Kay Xander Mellish, an American writer who has made Denmark her home for over ten years, this conversation cuts straight to the heart of the everyday realities in one of the world's most homogenous-and often puzzling-societies. Rather than lengthy lectures, you'll find concise, ten-minute episodes packed with practical advice and cultural translation. This isn't just about travel tips; it's a deep dive into the unspoken rules of Danish social etiquette, the nuances of the local workplace, and the sometimes surprising path to feeling at home in a country frequently labeled the world's happiest. Mellish draws from her own long-term experience to explain everything from navigating the infamous Jantelov to understanding the Danish approach to business meetings and casual Friday night hygge. As Denmark's longest-running English-language podcast, it has become a trusted resource for internationals, whether they are planning a move, newly arrived, or have been settled for years but still occasionally find themselves wondering, "Why do Danes do it that way?" Each episode feels like a chat with a well-informed friend who helps decode the complexities of a fascinating culture, making your time there richer and a lot less confusing.
Author: Language: English Episodes: 151

How to Live in Denmark
Podcast Episodes
Politeness in Denmark: Some thoughts on Danish etiquette [not-audio_url] [/not-audio_url]

Duration: 5:31
"Is there politeness in Denmark?" That was the question I was recently invited on a national TV show to discuss. The implication was that I was supposed to say that Danes were not at all polite, because effusive praise a…
What I say when I'm welcoming newcomers to Denmark [not-audio_url] [/not-audio_url]

Duration: 7:58
One of my favorite types of speaking engagement is introducing Denmark to some of the smart, motivated young people arriving from around the world to study at Danish universities. Since the publication of my first book,…
Summer Vacation in Denmark: The Agony and the Ecstasy [not-audio_url] [/not-audio_url]

Duration: 4:39
Planning your summer vacation in Denmark is like playing the lottery. You could hit it lucky, with golden days and long, warm evenings, when you can sit with friends in the soft light and drink hyldeblomst cocktails. Or…
April Fool's in Denmark, and the rough game of Danish humor [not-audio_url] [/not-audio_url]

Duration: 7:08
April 1st is April Fool's Day – Aprilsnar in Danish – and each Danish newspaper will feature a clever but false story for the unwary to be fooled by. To some extent every day is April Fool's Day in Denmark, because Danis…
Motivating Danish employees: Tips for Foreign Managers [not-audio_url] [/not-audio_url]

Duration: 6:27
Motivating Danish employees is very different than motivating other groups of people because there are two big factors missing – hierarchy and fear. We don't like to talk about the fear part in our various countries of o…
The sound of Denmark? Quiet. Very quiet [not-audio_url] [/not-audio_url]

Duration: 6:57
Denmark is a quiet country, even within the cities. Especially this time of year, February, when it's too cold to do anything but scurry from place to place, when the street cafés are closed and no one wants to eat their…
Tips for Living with a Danish Family [not-audio_url] [/not-audio_url]

Duration: 7:56
As the new academic semester starts up, some of you may be planning to live in a Danish home. It could be you'll rent a room in a household, maybe you'll be part of a Danish host family, or maybe you'll just be staying w…
Autumn in Denmark: The slow fading of the light [not-audio_url] [/not-audio_url]

Duration: 5:59
Autumn in Denmark actually starts in mid-August, when the kids go back to school. Danish kids have a very short holiday – usually only about 6 weeks. By late August, you can definitely feel a little fall crispness in the…